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OpenAI’s new business agents give brands a free way into the conversation it’s also selling as an ad
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Marketing
Amazon is now focusing on exclusive brands, signaling a shift in strategy
Marketing on Platforms
Mastercard CMO Raja Rajamannar: ‘Marketing has lost a little glory’
Marketing
Office supplies retailers want to become co-working and business service companies
Member Exclusive
How companies like Stitch Fix, Rent the Runway and Jetblack are changing the way retailers work with brands
Retail Media Rewritten
How Walgreens plans to drive more traffic to its stores
Media Product Strategies
‘Long-term planning’: The Financial Times now has 1m paying readers
Member Exclusive
Why a large-scale bundle could be the only hope for the subscription efforts of mid-tier publishers
Retail Media Rewritten
‘Companies get addicted to the notion of subscriptions’: Dollar Shave Club CEO Michael Dubin
Retail Media Rewritten
Even Molson Coors is hatching a direct-to-consumer strategy
Future of TV
A startup is putting ads inside Ubers and Lyfts
Member Exclusive
Retailers want to buy tech companies
Member Exclusive
Pitch deck: How Reddit is selling ads
Member Exclusive
‘The long game’: Wayfair tries to find a retail lane in the Amazon age
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