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“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
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The Confessions
Confessions of a frustrated marketer: ‘It’s easier to be a fraud at an agency’
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Get a drone’s-eye view of GE facilities on Periscope
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Cheat sheet: A beginner’s guide to VidCon
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KFC wants to help you troll your friends with faux vacation snaps
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How Neiman Marcus uses Polyvore for consumer insights — and to make sales
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How Dunkin’ got 2,000 franchisees to watch corporate videos
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What brands still need to learn about influencer marketing
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TheSkimm relies on readers for audience development
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‘Beyond the plush’: How Build-A-Bear revamps for digital
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5 things brands should know about Facebook’s shoppable pages
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The first Periscope star shows the live streaming platform doesn’t need Twitter
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Part deux: more agencies rendered as emojis
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