Antoinette Siu

Antoinette Siu

The Creator Economy

Marketers remain cautious about investing in Snapchat amid TikTok uncertainty

6 hours ago
Super Bowl

How creators are growing beyond the Super Bowl this year, from creator houses to fan festivals
The Creator Economy

The TikTok ban is reshaping creator recruitment and agency best practices on social media
The Creator Economy

Creators are split on whether to keep using TikTok’s editing app CapCut post-shutdown
The Creator Economy

Marketers cautiously resume TikTok spending after shutdown, while some continue enacting ban measures
The Creator Economy

Agencies have mixed feelings about using AI tools for product placements and influencer marketing
The Creator Economy

Creators fast-track efforts to rely less on platforms amid intensifying TikTok uncertainty — here’s where they’re going
The 2025 Notebook

The four trends to watch in the 2025 creator economy
The Creator Economy

Teen creators jumpstart careers by selling clothes online and getting brand sponsorships
Generative AI

Marketers balance creepiness and realism as more AI-generated avatars come online
The Creator Economy

Uncertainty over TikTok’s U.S. future splinters creators and agencies
The Creator Economy

Influencer shops hope to entice creators with talent platforms that offer CTV, AI features
The Creator Economy

Creators are left wanting more from Spotify’s push to video

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