Antoinette Siu

Antoinette Siu

The Creator Economy

Shopping app LTK beefs up consumer app with focus on videos as social algorithms keep changing
The Creator Economy

Whalar Group bets on 24,000 square-foot creator campus to broker brand deals, recruit talent under one roof
The Creator Economy

The Honey scandal is a ‘wake-up call’ for the creator industry’s affiliate partnerships
The Confessions

‘There are too many creators’: Confessions of a creator going back to a 9-to-5 for the stability
The Creator Economy

Publicis acquisition signals that creator M&A is not slowing down in 2025
The Creator Economy

As more creators expand to episodic content, studios want to repurpose and syndicate their shows
The Creator Economy

Why TikTok’s loss might be Instagram’s gain as Reels grows in content and audience
The Creator Economy

How brands are growing episodic creator partnerships to reach a younger audience
The Creator Economy

Marketers remain cautious about investing in Snapchat amid TikTok uncertainty
Super Bowl

How creators are growing beyond the Super Bowl this year, from creator houses to fan festivals
The Creator Economy

The TikTok ban is reshaping creator recruitment and agency best practices on social media
The Creator Economy

Creators are split on whether to keep using TikTok’s editing app CapCut post-shutdown
The Creator Economy

Marketers cautiously resume TikTok spending after shutdown, while some continue enacting ban measures

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