Antoinette Siu

Antoinette Siu

The 2025 Notebook

The four trends to watch in the 2025 creator economy
The Creator Economy

Teen creators jumpstart careers by selling clothes online and getting brand sponsorships
Generative AI

Marketers balance creepiness and realism as more AI-generated avatars come online
The Creator Economy

Uncertainty over TikTok’s U.S. future splinters creators and agencies
The Creator Economy

Influencer shops hope to entice creators with talent platforms that offer CTV, AI features
The Creator Economy

Creators are left wanting more from Spotify’s push to video
The Creator Economy

Incoming teen social media ban in Australia puts focus on creator impact and targeting practices
The Creator Economy

Biggest creator lessons from the 2024 election: podcast showdown, TikTok trends and news influencers
Member Exclusive

Media Buying Briefing: Some creator shops are ripe for agency M&A as market consolidates
The Creator Economy

Monks’ head of social sees this as the biggest challenge for marketers in the creator economy
The Creator Economy

How influencer shops and agencies are adding content studios to boost production speed, revenue
The Creator Economy

Influencer spending increases in Q4 after election blackout as brands integrate channels, commerce
The Creator Economy

Why the ad industry is redefining what it means to be a creator vs. influencer

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