Antoinette Siu

Antoinette Siu

The Creator Economy

YouTube Shorts view count update wins over brands — but creators aren’t sold
The Creator Economy

With TikTok deadline, agencies are ‘staying the course’ but prepared to respond this weekend
The Creator Economy

Why marketers shouldn’t follow Unilever’s plans to work with ’20 times’ more influencers just yet
The Creator Economy

WFA sees 54% of multinational brands boosting influencer spending — with more relying on agencies to find creators
The Creator Economy

Some B2B marketers are banking on their own employees to create content for their brands
Generative AI

How generative AI is changing creator contracts to prevent brand and copyright risks
The Creator Economy

Forget celebrity versus creator — it’s about the hybrid strategy in a $10B creator economy
Digiday Media Buying Summit

At Digiday’s Media Buying Summit, challenges with talent recruitment bubble to the surface
The Creator Economy

Shopping app LTK beefs up consumer app with focus on videos as social algorithms keep changing
The Creator Economy

Whalar Group bets on 24,000 square-foot creator campus to broker brand deals, recruit talent under one roof
The Creator Economy

The Honey scandal is a ‘wake-up call’ for the creator industry’s affiliate partnerships
The Confessions

‘There are too many creators’: Confessions of a creator going back to a 9-to-5 for the stability
The Creator Economy

Publicis acquisition signals that creator M&A is not slowing down in 2025

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