Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

Retail Revolution

Explainer: How retail brands are building fractional attribution models
Retail Revolution

To acquire customers more cheaply, DTC brands are partnering up
Member Exclusive

WTF is multi-touch attribution?
Retail Revolution

As DTC brands mature, private equity takes on an increasingly important role
Retail Revolution

‘Systemic issue’: The customer acquisition challenges DTC brands face go beyond cost
Retail Revolution

P&G is investing in new categories and product innovation as Gillette falters
Modern Retail

The case for and against the retail innovation lab
Modern Retail

As customer fatigue sets in, subscription retailers lean on flexible terms and personalization
Modern Retail

With b8ta, Toys ‘R’ Us is pitching a new experience to wary brand partners
Modern Retail

‘An arms race’: Retailers are running into limitations as they turn stores into fulfillment centers
Modern Retail

How DTC health care brands are plotting their growth strategies
Modern Retail

As marketplaces compete with Amazon on shipping, sellers are shouldering the burden
Modern Retail

Inside Greycroft’s VC playbook for investing in the grocery industry

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