Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

Anna Hensel

Anna Hensel is the executive editor at Modern Retail. Send her tips and story ideas at anna@modernretail.co.

Marketing

DTC brands are tightening up how much they spend on digital advertising
Member Exclusive

The slow death of the salaried retail job
Marketing

Six months in, Target’s third-party marketplace has added few new sellers
Retail Revolution

To quadruple its international business by 2023, Lululemon takes a local approach
Retail Revolution

Explainer: How retail brands are building fractional attribution models
Retail Revolution

To acquire customers more cheaply, DTC brands are partnering up
Member Exclusive

WTF is multi-touch attribution?
Retail Revolution

As DTC brands mature, private equity takes on an increasingly important role
Retail Revolution

‘Systemic issue’: The customer acquisition challenges DTC brands face go beyond cost
Retail Revolution

P&G is investing in new categories and product innovation as Gillette falters
Modern Retail

The case for and against the retail innovation lab
Modern Retail

As customer fatigue sets in, subscription retailers lean on flexible terms and personalization
Modern Retail

With b8ta, Toys ‘R’ Us is pitching a new experience to wary brand partners

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