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‘The most controversial rebrand of the year’: Understanding the tightrope that legacy brands like Jaguar walk during a rebrand
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Alexander Lee
Gaming and Esports Reporter
Alexander Lee is a reporter covering gaming and esports for Digiday.
Alexander Lee
Gaming and Esports Reporter
Alexander Lee is a reporter covering gaming and esports for Digiday.
Gaming & Esports
‘Accessibility isn’t just about the player’: A Q&A with gaming accessibility and sensitivity designer Joanna Blackhart
Gaming & Esports
How Ubisoft’s platform-first approach helped its Far Cry 6 marketing campaign stand out
Gaming & Esports
With brands and platforms diving into the metaverse, leaders are emerging from the gaming space
Gaming & Esports
‘Still a long way from being realized’: A Q&A with author and metaverse inventor Neal Stephenson
Gaming & Esports
Before Meta, there was Habbo: How social games laid the framework for the metaverse
Gaming & Esports
The Rundown: How mobile app developers are taking cues from the mobile gaming space
Member Exclusive
Case Study: How Zero Code is building organic connections with the gaming audience
Gaming & Esports
Why a leading Twitch streamer is founding her own talent management and brand consulting firm
Gaming & Esports
‘We have a business perfectly aimed at the future’: CEO Lee Trink on FaZe Clan’s decision to go public
Gaming & Esports
Why an evolved B/R Gaming is investing in its linear, televised gaming content
Gaming & Esports
A gaming influencer is launching a cannabis brand. Here’s how (and why) he’s converging the two worlds
Gaming & Esports
Why companies inside and out of gaming are designing and showcasing clothes in Unreal Engine
Gaming & Esports
How NASCAR is getting in on the race to develop a brand identity for the metaverse
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