Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Gaming & Esports

‘My title was non-negotiable’: A Q&A with Cathy Hackl, chief metaverse officer at Journey
Gaming & Esports

Despite mounting recession fears, esports brand partnerships are on the upswing
Gaming & Esports

Why esports companies are looking beyond competition as they invest more in live events
Gaming & Esports

‘Epic Games is a service provider’: A Q&A with Timberland CMO Drieke Leenknegt on the brand’s metaverse strategy
Gaming & Esports

Why brand intellectual property mashups are becoming the ‘Stories’ of the metaverse
Gaming & Esports

Why limited-time brand activations rule in Roblox — for now
Gaming & Esports

Why brands shouldn’t lose sight of hyper-casual gaming as a growing and diverse ad environment
Gaming & Esports

Why the IAB’s updated measurement guidelines could be a watershed moment for in-game advertising
Gaming & Esports

How Full Squad Gaming’s influencer-powered approach reflects the future of gaming and esports media
Gaming & Esports

Gaming and esports companies’ cheery earnings reports belie the industry’s profitability challenges
Gaming & Esports

“The largest acquisition we’ve had”: Why eFuse is acquiring esports media business Esports.GG
Gaming & Esports

As esports organizations widen their revenue streams, valuation continues to be a challenge
Gaming & Esports

Why Clarks enlisted influencers to bring users into its metaverse experience

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