Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Gaming & Esports

As a recession approaches, brands are investing in the metaverse — but still trying to figure out what it means
Gaming & Esports

Evil Geniuses is using its DEI-friendly profile to win business from brand partners like Bud Light, HP and others
Gaming & Esports

How GAMURS shows the esports journalism industry’s struggle to overcome low freelance rates
Managing Through Crisis

How Estonia adjusted its national branding strategy in response to the war in Ukraine
Gaming & Esports

Why Netflix, Paramount+ and other streaming services are borrowing from gaming IP as the media wars heat up
Gaming & Esports

Why companies like iHeartMedia, NBCU rely on homegrown IP to build metaverse engagements
Gaming & Esports

The New York Times looks to gaming product to grow subscriptions
Gaming & Esports

Why a gaming and esports company is launching its own metaverse platform
Gaming & Esports

Por qué los ejecutivos de marketing deberían preocuparse por la reacción al escándalo de sexismo de G2 Esports
Gaming & Esports

Why marketers should care about the blowback to G2 Esports’ sexism scandal
Gaming & Esports

How Estonia’s digital evolution could set it up for the metaverse
Gaming & Esports

Roblox lanza nuevas herramientas de publicidad en medio de la preocupación por la forma en la que empresas hacen comercialización infantil
Gaming & Esports

Roblox rolls out new ad tools amid concerns around how companies market to children — the core users on the platform

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