Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Gaming & Esports

Why FaZe Rug is the latest esports influencer to join the DTC brand craze
Gaming & Esports

Why Kick is rolling out ads — even though it doesn’t care about ad revenue
Gaming & Esports

Why fans are coming around to the New York Excelsior’s mixed-gender “Overwatch” team
Gaming & Esports

Why ‘Call of Duty: Warzone’ is bringing on a pro gamer as a playable character for the first time
Gaming & Esports

How the rise of social gaming has impacted consumers’ gaming and spending habits
Gaming & Esports

Roblox reports early positive organic lift after advertising beta test
Gaming & Esports

Why NRG’s acquisition of CLG isn’t necessarily a cause for esports industry doom and gloom
Gaming & Esports

Why five prominent gaming influencers are teaming up to build the top Fortnite Creative experience
Gaming & Esports

How a Twitch streamer’s NFL Draft event shows brands’ interest in fans at the crossroads of gaming and sports
Gaming & Esports

In the in-game advertising world, tension is mounting between intrinsic ads and immersive brand experiences
Gaming & Esports

Why Activision is partnering with the Snapdragon Pro Series to level up the ‘Call of Duty: Mobile’ esports scene
Gaming & Esports

‘We have a lot of teams who are out in the marketplace, and they’re struggling’: A Q&A with Riot Games esports head John Needham
Gaming & Esports

Why Sega’s acquisition of Rovio could signal a return to M&A for the gaming industry

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