Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Gaming & Esports

Why Activision Blizzard Media is using an Attention Measurement Scorecard to raise marketers’ confidence in gaming
Gaming & Esports

As crypto winter ramps up, why some marketers aren’t feeling the cold
Gaming & Esports

Why Snapchat is using a custom video game to get closer to its agency partners
Digiday Podcast: Is This The Metaverse?

Listening to music from another planet: Is This The Metaverse? Podcast, episode 3
Gaming & Esports

As the summer comes to an end, esports companies are hunkering down for a long winter
Gaming & Esports

Por qué Ducati confía en la Web3, a pesar del aparente congelamiento en cripto
Gaming & Esports

Why Ducati is confident in Web3, despite the cold of crypto winter
Gaming & Esports

Why regulators at the FTC and beyond are turning an eye to child safety in gaming in 2023
Gaming & Esports

Why esports companies hope generational fandom brings sustainability to the industry
Digiday Podcast: Is This The Metaverse?

Physical fitness, meet virtual fitness: Is This The Metaverse? Podcast, episode 2
Gaming & Esports

El nuevo jefe creativo de Epic Games es un experto en propiedad intelectual: por qué es importante
Gaming & Esports

Epic Games’ new chief creative is an intellectual property expert — here’s why that matters
Digiday Podcast: Is This The Metaverse?

‘Putting together the pieces for human co-experience’: Is This The Metaverse? Podcast, episode 1

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