Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Gaming & Esports

Why PepsiCo and EA are expanding their partnership into mobile: A Q&A with PepsiCo vp of global sports and entertainment partnerships Adam Warner
Gaming & Esports

Key takeaways from Digiday’s 2024 Gaming Advertising Forum
Gaming & Esports

Why some creators are livid over the rise of fraudulent behavior in Fortnite and Roblox
Gaming & Esports

Roblox ecosystem appears unmoved following report on inflated numbers and child safety issues
Gaming & Esports

What a new TV show and its parallel mobile game say about the future of entertainment across media
Gaming & Esports

As programmatic rises on Roblox, in-game studios are feeling the competition
Gaming & Esports

Netflix’s gaming arm hopes ‘Squid Game’ adaptation will validate its mobile approach
Gaming & Esports

Why Roblox’s Clip It is using its billion-view moment to launch an ad product
Gaming & Esports

Why political organizers are turning to Roblox to stir up more votes
Gaming & Esports

Why online organizers are pressuring advertisers to reconsider Twitch’s brand safety over antisemitism claims
Gaming & Esports

Why JOGO is spending millions of dollars to publish ‘AAA’ games on Fortnite Creative
Gaming & Esports

How Siren Blasters’ creator campaign shows the strengths and weaknesses of influencer marketing
Digiday @ Advertising Week

Advertising Week Briefing: An inflection point for gaming, even if the hype has subsided

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