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Alexander Lee
Senior Entertainment Media Reporter
Alexander Lee
Senior Entertainment Media Reporter
The Creator Economy
Creators are leveraging CTV channels as added value for sponsorship deals
The Creator Economy
Transparency is fueling a surge in creators’ sponsorship rates
The Creator Economy
Team hires, studio rental fees: The hidden costs of creators
The Creator Economy
More money is flowing into creator marketing — just not directly to creators
The Creator Economy
Fortnite advertising friction: creators say brands are wasting money on custom maps
The Creator Economy
Substack creators attribute their boost in subscribers to the platform’s community tools
The Creator Economy
How Gabriella Gomez built a six-figure career on TikTok Live without signing sponsorship deals
The Creator Economy
CTV looks to invest in creator content to win over more ad dollars
The Creator Economy
Creators hire AI like interns as they look to save costs on the creative process
The Creator Economy
VTubers are catching marketers’ eyes in 2025
The Creator Economy
YouTube’s deliberate pace on scalable creator ads raises eyebrows among marketers
The Creator Economy
Live shopping companies credit marketers’ rising focus on influencer performance for growth in 2025
The Creator Economy
Earnings season rundown: CEOs are betting big on the creator economy
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