Last chance to save on Digiday Publishing Summit passes is February 9
Register now for Digiday’s one-day course WTF is Programmatic for Publishers
The media world is undergoing a wholesale shift from manual processes to automated systems that strip out waste and inefficiency. The earliest instances of this shift caused ripples of fear of commodisation, unsafe environments and a depressing lack of art to go with the science of data-driven product placements. Now, the worldwide programmatic ad market is expected to reach $32 billion by 2017, according to Magna Global.
Digiday is hosting a one-day explainer course on April 30 in New York City to provide publishers with the tools necessary to thrive in this new environment. At WTF Programmatic, we will focus on how programmatic methods can be used to enhance creativity, and we will also examine the impediments to this, through a series of rapid-fire Hot Topics sessions. Digiday events and summits are known for their fast-paced sessions and commitment to direct conversation about the industry.
The WTF is Programmatic for Publishers event is the perfect platform to gain the knowledge required to lead educated conversations with clients about this growing technology and make programmatic work for you.
Leading publishers and industry experts cover the nuts and bolts of how programmatic works, what you need to know and why it matters. Sessions will cover RTB, ad exchanges, viewability (everyone’s favorite!), cross-device targeting, first party vs third party data and review the most talked about trends. Register today.
More in Announcement
Financial Times, Twitch and Politico are among the winners of this year’s Digiday Media Awards Europe
The winners of this year’s Digiday Media Awards Europe reflect a shift toward experiences that are participatory, connected and built across ecosystems rather than single channels. Digital campaigns increasingly crossed into the physical world, while data and technology enabled personalization at scale without losing cultural relevance or human tone. Interactivity replaced passive reach as the […]
Mountain Dew, Billups and Sky Sports are some of the winners of this year’s Digiday Marketing and Advertising Awards Europe
The winners of this year’s Digiday Marketing and Advertising Awards Europe demonstrate how data, technology and culture can converge to drive impact. Winning campaigns used real-time signals and advanced analytics to shape messaging and deliver measurable business outcomes, while technology enhanced experiences without replacing human connection. Brands earned relevance by embedding themselves in communities, cultural […]
Critical Mass, Rare Beauty and Olipop are among winners of this year’s WorkLife Awards
This year’s winners of the WorkLife Awards reflect a shift in how leading companies define success in the workplace. Across industries, honorees prioritized cultures built on learning, creativity and employee well-being, while adopting new technologies to modernize how teams collaborate and grow. Flexible, remote and hybrid models supported more inclusive and balanced work environments, paired […]