Digiday has been fortunate to increase its audience fairly quickly this year. Like many publishers, we’ve found social media to be a key driver. In fact, social referrals over the past six months were over 35 percent of our overall traffic.
That’s why we’re bringing on Haniya Rae to lead our social media and audience development initiatives. Like many brands we cover everyday, we’re graduating from treating social as an afterthought to accepting it as an important part of the business. Haniya’s job is to craft our social strategy and to execute it, while also looking for partnerships that can develop our audience with brands, agencies, publishers and adjacent businesses. She’ll also write for Digiday and help with our site appearance.
Haniya comes to Digiday after working in a variety of media jobs, including positions at a social media agency and a photo startup. She’s also an artist and works as an assistant art director at Guernica. As for the future, she tells me she plans to someday own a Weimaraner dog named Bishop. You can follow Haniya on Twitter @haniyarae.
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