This highly targeted national campaign was created by UrbanDaddy for client MINI Cooper USA and showcased the the new MINI Paceman in its natural environment: the city at night.
With “MINI Night Out,” UrbanDaddy created “the first ever luxury nightlife chauffeur and concierge service” as regular people were taken on exclusive nightlife adventures in Chicago, San Francisco, Miami and New York City. Guests signed up in advance to hop from club to club selected by UrbanDaddy, take photos and post their experiences to social media. UrbanDaddy also won Best Advertising Innovation by a Publisher for MINI Night Out.
AskMen won Best Design for its website, Business Insider grabbed Best Editorial Achievement by a Publisher for “The Truth About Marissa Mayer: An Unauthorized Biography,” and The Onion captured first in Best Use of Social Media by a Publisher for “Diamond Joe Biden.”
Winners of Digiday’s Publishing Awards were selected from 50 finalists across 12 categories, ranging from Best Branded Content Integration by a Publisher to Best Monetization technology for a Publisher. Judges — selected from the staffs of Quartz, Condé Nast, kbs+ Content Labs, Philadelphia magazine, Thought Catalog, Code and Theory, Kettle — had a highly competitive set of submissions to sift through.
The Digiday Publishing Awards were presented last night at an event at City Winery in Manhattan by Digiday’s editor-in-chief Brian Morrissey and executive editor Brian Braiker. For a full list of our judges and information on judging criteria, see here.
The complete list of winners is available on the Digiday Publishing Awards site and is posted below.
Best Advertising Innovation by a Publisher
UrbanDaddy for MINI Night Out
Best Branded Content Integration by a Publisher
Citi and LinkedIn for Professional Women’s Network on LinkedIn
Best Content Marketing Program
The Huffington Post for Chipotle Food for Thought
AskMen for askmen.com
Best Editorial Achievement by a Publisher
Business Insider for “The Truth About Marissa Mayer: An Unauthorized Biography”
Best Publishing Technology Innovation
Best Use of Mobile by a Publisher
Code and Theory for Mashable for Android
Best Use of Native Advertising
The Weather Channel with Disney Studios for “Oz: The Great and Powerful”
Best Use of Social Media by a Publisher
The Onion for “Diamond Joe Biden: Presented by the Onion”
Best Use of Video by a Publisher
AOL for www.MAKERS.com
Best Monetization Technology for a Publisher
Most Disruptive Publishing Technology
Best in Show
UrbanDaddy for MINI Night Out
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