UrbanDaddy took home Best in Show for its “MINI Night Out” campaign at last night’s fourth annual Digiday Publishing Awards gala.
This highly targeted national campaign was created by UrbanDaddy for client MINI Cooper USA and showcased the the new MINI Paceman in its natural environment: the city at night.
With “MINI Night Out,” UrbanDaddy created “the first ever luxury nightlife chauffeur and concierge service” as regular people were taken on exclusive nightlife adventures in Chicago, San Francisco, Miami and New York City. Guests signed up in advance to hop from club to club selected by UrbanDaddy, take photos and post their experiences to social media. UrbanDaddy also won Best Advertising Innovation by a Publisher for MINI Night Out.
Other Digiday Pubishing Award winners include The Huffington Post, which took home Best Content Marketing Program for Chipotle Food for Thought and AOL for MAKERS in Best Use of Video by a Publisher.
AskMen won Best Design for its website, Business Insider grabbed Best Editorial Achievement by a Publisher for “The Truth About Marissa Mayer: An Unauthorized Biography,” and The Onion captured first in Best Use of Social Media by a Publisher for “Diamond Joe Biden.”
Other notable winners include Quartz for Chartbuilder in the Best Publishing Technology Innovation category and Gravity for Most Disruptive Publishing Technology.
Winners of Digiday’s Publishing Awards were selected from 50 finalists across 12 categories, ranging from Best Branded Content Integration by a Publisher to Best Monetization technology for a Publisher. Judges — selected from the staffs of Quartz, Condé Nast, kbs+ Content Labs, Philadelphia magazine, Thought Catalog, Code and Theory, Kettle — had a highly competitive set of submissions to sift through.
The Digiday Publishing Awards were presented last night at an event at City Winery in Manhattan by Digiday’s editor-in-chief Brian Morrissey and executive editor Brian Braiker. For a full list of our judges and information on judging criteria, see here.
The complete list of winners is available on the Digiday Publishing Awards site and is posted below.
Best Advertising Innovation by a Publisher
UrbanDaddy for MINI Night Out
Best Branded Content Integration by a Publisher
Citi and LinkedIn for Professional Women’s Network on LinkedIn
Best Content Marketing Program
The Huffington Post for Chipotle Food for Thought
Best Design
AskMen for askmen.com
Best Editorial Achievement by a Publisher
Business Insider for “The Truth About Marissa Mayer: An Unauthorized Biography”
Best Publishing Technology Innovation
Quartz’s Chartbuilder
Best Use of Mobile by a Publisher
Code and Theory for Mashable for Android
Best Use of Native Advertising
The Weather Channel with Disney Studios for “Oz: The Great and Powerful”
Best Use of Social Media by a Publisher
The Onion for “Diamond Joe Biden: Presented by the Onion”
Best Use of Video by a Publisher
AOL for www.MAKERS.com
Best Monetization Technology for a Publisher
LiveRail
Most Disruptive Publishing Technology
Gravity
Best in Show
UrbanDaddy for MINI Night Out
More in Announcement
Digitas, Five Below and January Digital are among the 2026 Future Leader Awards Winners
This year’s Future Leaders winners show how a new generation is redefining business impact. They are turning once-tactical roles into growth engines, using data and performance insights to drive measurable results while applying innovation to solve practical challenges. Just as importantly, they are building trust through authenticity and audience-first thinking, while leading beyond their formal […]
Uber, Time and eos are 2026 Future Leader Awards finalists
The Future Leader Awards, presented by Digiday, Glossy and Modern Retail, recognize the next generation of leaders making a significant impact in their industry, with 10 years of experience or less. This year’s finalists represent a new wave of leadership defined by forward-looking strategy and cross-functional execution. Their work is grounded in measurable outcomes, delivering […]
YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners
This year’s winners highlight how brands are reshaping video and TV through storytelling, collaboration and technology. Campaigns leaned into emotional narratives and creator partnerships to build deeper audience connections, while advances in ad tech and other emerging tools enabled more seamless integration with content. Across platforms, social video played a central role in driving engagement […]