Test your programmatic advertising IQ

Programmatic is no longer the new kid on the block. It is an established method of buying and selling digital advertising. And yet, it never ceases to bewilder.

Are you a programmatic veteran, well-versed in the basics but confused by rapidly evolving concepts and technology? Or are you a newbie, Googling any of a vast array of acronyms under the table during board meetings?

Find out where you stand by taking the Programmatic IQ test below. Then, sign up for a programmatic tutorial at our WTF is Programmatic conference in London on June 2.

Then, sign up for the WTF is Programmatic event in London on June 2. Don’t live in the UK? No worries, we’ll have another in October in the US.


0-3 You don’t work in advertising, do you? Oh. You do. Well there’s no time like the present to learn what you absolutely need to know to get by, and we have just the thing: WTF Programmatic. Attend and you’ll be fluent in programmatic before you know it.

4-6 Well… that was only about half bad! You’ve probably been at the programmatic grind for a year or two, but now it’s definitely time to take the next step. Check out our WTF Programmatic to get the skills your team needs to dominate the ecosystem. 

7-9 Now that’s impressive, but a real pro should have aced this test. Looking for a 10/10? The best place to put the final touches on your programmatic understanding is the WTF Programmatic. Hear what experts have to say about the automated landscape,  and do some networking in your downtime.

10 Well look at you. I bet you have all the buyers (or sellers, we don’t discriminate here) lining up. But I’m sure there are some trade secrets even you don’t know yet. To find out, come to the WTF Programmtic to see what other programmatic pros have to share.

https://digiday.com/?p=117941

More in Announcement

PepsiCo, Innovid and Paramount+ are 2024 Digiday Video and TV Awards winners

This year’s Digiday Video and TV Awards winners found success with emotional stories and meaningful experiences that foster connections and drive brand affinity. This storytelling extended to social video campaigns, emerging technologies and offerings to reach wider audiences with compelling content. For instance, in the Best Ad Tech Innovation category, PepsiCo won for using enhanced […]

Ring, Party City, 22squared, GSD&M, Pizza Hut, Carhartt, January Digital and Movers + Shakers are 2024 Digiday Media Buying and Planning Awards winners

This year’s Digiday Media Buying and Planning Awards winners found success with data-driven, personalized and inclusive campaigns across the dynamic media landscape. Agencies and brands are increasingly leveraging emerging technologies and influencer partnerships to amplify brand messaging, engage target audiences and drive impactful results.  In the new Best Use of AI category, home security leader […]

Digitas, Wpromote, Known, Critical Mass and Juice Media are 2024 Digiday Media Buying and Planning Awards finalists

The Digiday Media Buying and Planning Awards recognize the most successful companies, campaigns and technologies in the modern media landscape. This year’s finalists focused on data-driven decision-making, innovation and technology, client collaboration and partnerships, and — perhaps most importantly — adaptability and agility.  A standout for one of several new categories this year — Best […]