Programmatic is no longer the new kid on the block. It is an established method of buying and selling digital advertising. And yet, it never ceases to bewilder.
Are you a programmatic veteran, well-versed in the basics but confused by rapidly evolving concepts and technology? Or are you a newbie, Googling any of a vast array of acronyms under the table during board meetings?
Find out where you stand by taking the Programmatic IQ test below. Then, sign up for a programmatic tutorial at our WTF is Programmatic conference in London on June 2.
Then, sign up for the WTF is Programmatic event in London on June 2. Don’t live in the UK? No worries, we’ll have another in October in the US.
0-3 You don’t work in advertising, do you? Oh. You do. Well there’s no time like the present to learn what you absolutely need to know to get by, and we have just the thing: WTF Programmatic. Attend and you’ll be fluent in programmatic before you know it.
4-6 Well… that was only about half bad! You’ve probably been at the programmatic grind for a year or two, but now it’s definitely time to take the next step. Check out our WTF Programmatic to get the skills your team needs to dominate the ecosystem.
7-9 Now that’s impressive, but a real pro should have aced this test. Looking for a 10/10? The best place to put the final touches on your programmatic understanding is the WTF Programmatic. Hear what experts have to say about the automated landscape, and do some networking in your downtime.
10 Well look at you. I bet you have all the buyers (or sellers, we don’t discriminate here) lining up. But I’m sure there are some trade secrets even you don’t know yet. To find out, come to the WTF Programmtic to see what other programmatic pros have to share.
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Aveda, Consumer Reports and Harry’s are winners of the 2022 Greater Good Awards
The honorees of this year’s Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognized the importance of uplifting their local and global communities, wielding resources and platforms to address issues from sustainability to well-being and equality. Many of this year’s entrants and subsequent winners collaborated with other businesses, innovators, thought leaders and […]
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McDonald’s, Spotify, Redefine Meat and Nissan are Digiday Marketing and Advertising Awards Europe winners
The list of winners of the 2022 Digiday Marketing and Advertising Awards Europe highlights how companies are leaning on social media and data-based content strategies to drive brand engagement. Sustainability and other meaningful practices remain top priorities for consumers and companies, with many of this year’s entrants and subsequent winners striving to show their commitment […]
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Coca-Cola, Edelman and Tropicana are winners of the 2022 Digiday Awards
The 2022 Digiday Awards winners illustrated how companies are navigating innovative technologies and taking a stand for inclusivity. Many of this year’s entrants and subsequent winners are also partnering with charities on large-scale initiatives and experimenting with new tactics for Gen Z. Inclusivity was at the heart of why the judges, for example, recognized Havas […]
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SponsoredHow ad tech is tackling waste by optimizing supply chains
Sponsored by Bidtellect The programmatic and digital advertising industry is well aware of the inefficiencies in buying and selling — from auction duplication and volume bias to multi-integrations and reselling — but how did it get this out of control? How can we fix it? A redundant, multiple-step process to ad delivery has become the norm, […]
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Aveda, OLAY, Nike and Ally are finalists for this year’s Greater Good Awards
For many brands in this year’s Greater Good Awards shortlist, making a positive impact on their local communities — whether through internal or consumer-facing initiatives — is highly evident as a top priority. The throughling: companies are increasingly using their platforms to communicate the importance of sustainability, wellbeing and equality. In one example, cosmetics company […]
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Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners
The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. This year, e-commerce, sustainability and influencer marketing emerged as themes most often seen among the entrants and subsequent winners. For example, Commerce Layer is among the judges’ picks, winning […]
