Programmatic is no longer the new kid on the block. It is an established method of buying and selling digital advertising. And yet, it never ceases to bewilder.
Are you a programmatic veteran, well-versed in the basics but confused by rapidly evolving concepts and technology? Or are you a newbie, Googling any of a vast array of acronyms under the table during board meetings?
Find out where you stand by taking the Programmatic IQ test below. Then, sign up for a programmatic tutorial at our WTF is Programmatic conference in London on June 2.
Then, sign up for the WTF is Programmatic event in London on June 2. Don’t live in the UK? No worries, we’ll have another in October in the US.
0-3 You don’t work in advertising, do you? Oh. You do. Well there’s no time like the present to learn what you absolutely need to know to get by, and we have just the thing: WTF Programmatic. Attend and you’ll be fluent in programmatic before you know it.
4-6 Well… that was only about half bad! You’ve probably been at the programmatic grind for a year or two, but now it’s definitely time to take the next step. Check out our WTF Programmatic to get the skills your team needs to dominate the ecosystem.
7-9 Now that’s impressive, but a real pro should have aced this test. Looking for a 10/10? The best place to put the final touches on your programmatic understanding is the WTF Programmatic. Hear what experts have to say about the automated landscape, and do some networking in your downtime.
10 Well look at you. I bet you have all the buyers (or sellers, we don’t discriminate here) lining up. But I’m sure there are some trade secrets even you don’t know yet. To find out, come to the WTF Programmtic to see what other programmatic pros have to share.
-
Hyundai, CBS Sports and AB InBev are among the Digiday Content Marketing Awards winners
The list of winners of the 2023 Digiday Content Marketing Awards highlights how companies are leaning on immersive video and interactive social media content to create meaningful connections with growing Gen Z audiences. DE&I initiatives remain top priorities for brands as they develop new ways to share the voice of underrepresented groups. For example, QYOU […]
-
HARIBO, Twitch, Regeneron and WSJ’s The Trust are among this year’s Digiday Content Marketing Awards finalists
As new platforms and AI technologies emerge, and younger audiences such as Gen Z dominate digital ecosystems, an increasing number of brands are investing in content creation efforts that personalize experiences and reflect diversity, equity and inclusion values. These developments are reflected in this year’s Digiday Content Marketing Awards shortlist. HARIBO partnered with Barkley and […]
-
Hearts & Science, Canidae and Levi’s are Digiday’s Media Buying and Planning Awards winners in 2023
This year’s Digiday Media Buying and Planning Awards winners traversed a saturated media environment marked by several global crises spanning political, social and economic issues. To make their messages stand out, they needed to confront a range of variables. As Gen Z’s demand for inclusive and values-aligned campaigns expanded, brands and agencies worked toward tackling […]
-
SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
-
Hearts & Science, Spectrum Reach, Champion, Madewell and Comfort Dental are finalists for this year’s Digiday Media Buying & Planning Awards
For the agencies and brands in this year’s Digiday Media Buying & Planning Awards, far and wide, the most critical investments of the past year have been marked by innovative ways to use data and emerging channels to propel advertising campaign success stories. In the Best Use of Data category, nominees include Spectrum Reach for […]
-
Six Degrees, Duolingo, Here We Flo and Knix are among the Future Leader Awards winners for 2023
Digiday Media is thrilled to announce the 2023 Future Leader Awards winners. Representing brands, agencies, retailers and publishers, this year’s winners are focused on promoting diversity, equity and inclusion, creating a culture that values and promotes DE&I within their organizations and products. These leaders are all using their expertise and innovating to create buzz across […]
