Programmatic is no longer the new kid on the block. It is an established method of buying and selling digital advertising. And yet, it never ceases to bewilder.
Are you a programmatic veteran, well-versed in the basics but confused by rapidly evolving concepts and technology? Or are you a newbie, Googling any of a vast array of acronyms under the table during board meetings?
Find out where you stand by taking the Programmatic IQ test below. Then, sign up for a programmatic tutorial at our WTF is Programmatic conference in London on June 2.
Then, sign up for the WTF is Programmatic event in London on June 2. Don’t live in the UK? No worries, we’ll have another in October in the US.
0-3 You don’t work in advertising, do you? Oh. You do. Well there’s no time like the present to learn what you absolutely need to know to get by, and we have just the thing: WTF Programmatic. Attend and you’ll be fluent in programmatic before you know it.
4-6 Well… that was only about half bad! You’ve probably been at the programmatic grind for a year or two, but now it’s definitely time to take the next step. Check out our WTF Programmatic to get the skills your team needs to dominate the ecosystem.
7-9 Now that’s impressive, but a real pro should have aced this test. Looking for a 10/10? The best place to put the final touches on your programmatic understanding is the WTF Programmatic. Hear what experts have to say about the automated landscape, and do some networking in your downtime.
10 Well look at you. I bet you have all the buyers (or sellers, we don’t discriminate here) lining up. But I’m sure there are some trade secrets even you don’t know yet. To find out, come to the WTF Programmtic to see what other programmatic pros have to share.
More in Announcement
Olipop, Digitas and Front Office Sports are among the 2025 Digiday Awards winners
This year’s Digiday Awards winners reflect how brands are redefining consumer engagement through interactivity, cross-platform reach and data-driven personalization. The chosen campaigns stood out for using emotional storytelling to build authentic connections and for creating experiences that sparked anticipation around product launches. Global cultural relevance also played a defining role, with brands tailoring their strategies […]
Warner Bros. Discovery, Critical Mass and Instacart are finalists for this year’s Digiday Awards
This year, brands, retailers and publishers have further embraced innovation and emerging technology to foster unique, adaptive and highly relevant consumer interactions. This is clear among the finalists for the 2025 Digiday Awards, who also tapped into cultural trends and the zeitgeist to remain top-of-mind with audiences, with creative being tied directly to measurable results […]
The Walt Disney Company, Grammarly and Intuit Mailchimp are 2025 Digiday Technology Awards winners
This year’s Digiday Technology Awards celebrate companies that are embracing AI and automation tools to enhance personalized experiences, enable precise targeting and drive performance across platforms and channels. Winners are also integrating advanced e-commerce technologies and focusing on measurement and analytics solutions that unveil deeper performance tracking. In the new Best Video Advertising Platform category, […]