Agencies SS+K and R/GA were the big winners at last night’s Sammy Awards Gala, Digiday’s fourth annual awards ceremony recognizing breakthrough achievement in social advertising, media and marketing. See here for our list of judges and to learn more about how winners were picked.
New York-based social engagement agency SS+K’s work with Obama for America was honored in three categories. The “For All” campaign won “Best Social Engagement Campaign” and the “First Time” campaign was honored in “Best Use of Social Media for a Cause” – beating out Pepsi’s Harlem Shake video in the “Best Branded Viral Video” category.
R/GA was also a repeat winner, with its São Paulo division winning “Best Branded Social Game” for the TIM BlaBlaMeter, a bullshit-detection tool. R/GA’s London office won for its work on “The Feed” by Getty Images in the category of “Best Social Media Platform Innovation.” The Feed serves top Getty Images in response to trending topics in real time.
The Digiday Sammys were presented last night at an event in New York City hosted at City Winery in Manhattan.
The winners of the Digiday Sammy Awards are:
Best Social Engagement Campaign:
SS+K for Obama for America – For All
Best Social Promotion for a Product Launch:
GSK with PHD for Abreva Conceal
Best Social Creative:
Droga5 for Newcastle Brown Ale
Best Branded Social Community:
OMD for Visa US 2012 London Olympics Campaign
Best Branded Viral Video:
SS+K for Obama for America Your First Time Spot
Best Branded Social Game:
R/GA Sao Paulo for TIM BlaBlaMeter
Best Twitter Branding Campaign:
Cap’n Crunch with Huge for Cap’n Crunch Twitter Handle @realcapncrunch
Best Facebook Branding Campaign:
iris Worldwide for Durex
Best Social Media Platform Innovation:
R/GA London for The Feed from Getty Images
Best Use of Social Media for a Cause:
SS+K for Obama for America – For All
Best Socialized Business:
Cisco for Cisco Social Media Training and Certification Program
VGTV, PinkNews and Anzu.io are finalists for this year’s Digiday Media Awards Europe
This year's Digiday Media Awards Europe finalists proved that video continues to be a powerful medium for brands to use. Throughout the entries, it was also evident that ad-tech platforms are making a splash and that digital product innovation is growing.
In The Know, Vox Media, Insider and theSkimm are among this year’s Digiday Media Awards finalists
Innovation, audience insights, growth and community emerged as a few of the themes among this year’s Digiday Media Awards shortlist. The submissions made it clear that branded content continues to stay relevant and it seems as though it’s here to stay.
Fenty Beauty, e.l.f., ViacomCBS and The Washington Post are among this year’s Digiday Content Marketing Awards finalists￼
The Digiday Content Marketing Awards recognize the companies and campaigns using content to modernize media and marketing.
SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
Peace Out Skincare, BetterUp and Holler are among 2022 Future Leader Award nominees
The Future Leader Awards, presented by Digiday, Glossy and Modern Retail, recognize the next generation of leaders across media and marketing, fashion, beauty and retail.
PMG, Zenith and UM are on the shortlist for the first Digiday Media Buying and Planning Awards
The Digiday Media Buying and Planning Awards will recognize the agencies that have grappled with updates to the traditional business model brought forth by the pandemic while remaining focused on demonstrating their value to brand clients eager to bring efforts in-house.