Ad agency Saatchi & Saatchi and marketing analytics platform MarketShare DecisionCloud lead the pack of 2015 Digiday Signal Awards finalists with four nods each.
The awards, which will be presented for the first time this year, honor the tech platforms simplifying the marketing process for brands, agencies and publishers. In all, 85 finalists were selected from four main categories including ad tech, commerce tech, marketing tech and content/publishing.
The Saatchi & Saatchi Facebook campaigns for 4Runner and Camry are both up for best creative platform, while its Real World Conquesting campaign vies for best mobile advertising platform and location-based app. Its work on Outsell Fuelby Outsell is up against MarketShare DecisionCloud for best predictive marketing platform. MarketShare is also recognized in Cloud Platforms, Attribution Solutions, and Marketing Automation Platforms & Modeling Solutions. In Ad Serving Platforms, the finalists are Qualia, OwnerIQ: Retailer Targeted Marketing, Viant Advertising Cloud, and 33Across Real Platform.
Other finalists included Salesforce Marketing Cloud, AdTheorent, Oracle, and Grapeshot. In all, 85 companies were recognized with finalist entries.
Judges will select the winning platforms based on their innovation and effectiveness, and awards will be presented at a reception on September 24, 2015.
More in Announcement
PolyAI, Taboola, Contentful and Docusign are 2026 Digiday Technology Awards winners
This year’s Digiday Technology Awards honor the companies embracing AI and automation tools to enhance personalized experiences, enable precise targeting and drive performance across platforms and channels. Winners are also integrating advanced e-commerce technologies and focusing on integrated measurement and analytics solutions that unveil deeper performance tracking. In the Best AI Tool category, PolyAI — […]
ShopMy, Google and WordPress VIP are among this year’s Digiday Technology Awards finalists
This year’s Digiday Technology Awards finalists reflect an industry adapting to a rapidly changing digital landscape, with AI-ready infrastructure, first-party data, privacy and operational efficiency emerging as defining priorities. Across publishing, commerce and advertising, technology leaders are rethinking the systems that underpin digital experiences and finding new ways to make those systems more responsive to […]
AI Marketing Strategies: From experimentation to execution with Samsung, Bayer, David’s Bridal and Dolce&Gabbana Beauty
When we convened in February, marketers’ approaches to AI were still nascent. Over the past several months, many iconic brands have moved from early experimentation to strategies and tactics that put AI firmly in the spotlight — and increasingly in the agentic driver’s seat. On Sept. 24 in New York City, Digiday, Glossy and Modern […]