Introducing Pulse, Digiday’s quarterly magazine

The modern publisher is facing fast-changing and challenging times. It’s enough to make you want to crank up the printing presses.

That’s just what we’ve done. Digiday is launching a new quarterly print magazine, Pulse, devoted to the future of media. The first issue takes a deep look at what the rise of platforms from Facebook to Snapchat means for publishers. The inaugural 60-page issue includes:

  • Digiday senior editor Lucia Moses takes a broad look at what the rise of Facebook means for publishers. Many publishers would agree with About CEO Neil Vogel’s feelings about platform power over publishing: “absolutely petrified.”
  • A profile of digital publishing veteran Choire Sicha, a former editor of Gawker and founder of The Awl who in a sign of the times is now charged with managing platform relationships for Vox Media.
  • Digiday video reporter Sahil Patel goes beyond the exploding watermelons to examine the implications of Facebook’s ardent embrace of live video.
  • Mic’s chief strategy officer, Cory Haik, dispenses with hand-wringing in a contributed piece that argues for the rise of the “distributed domain.” “Additive channels across the distributed landscape are how digital players will grow big audiences,” Haik writes. “Fully understanding how to count, optimize and ultimately monetize these channels will be key.”

Our next issue, centered on the challenges and opportunities of the shift to programmatic ad buying, comes out in late June.

At Digiday, we are optimistic realists. We believe the shift to platforms is neither good nor bad, simply a new reality that will test publishers. We believe in the power of strong, differentiated brands that create lasting connections with audiences. Those connections can happen on all manner of platforms, even a print magazine.

More in Announcement

PepsiCo, Innovid and Paramount+ are 2024 Digiday Video and TV Awards winners

This year’s Digiday Video and TV Awards winners found success with emotional stories and meaningful experiences that foster connections and drive brand affinity. This storytelling extended to social video campaigns, emerging technologies and offerings to reach wider audiences with compelling content. For instance, in the Best Ad Tech Innovation category, PepsiCo won for using enhanced […]

Ring, Party City, 22squared, GSD&M, Pizza Hut, Carhartt, January Digital and Movers + Shakers are 2024 Digiday Media Buying and Planning Awards winners

This year’s Digiday Media Buying and Planning Awards winners found success with data-driven, personalized and inclusive campaigns across the dynamic media landscape. Agencies and brands are increasingly leveraging emerging technologies and influencer partnerships to amplify brand messaging, engage target audiences and drive impactful results.  In the new Best Use of AI category, home security leader […]

Digitas, Wpromote, Known, Critical Mass and Juice Media are 2024 Digiday Media Buying and Planning Awards finalists

The Digiday Media Buying and Planning Awards recognize the most successful companies, campaigns and technologies in the modern media landscape. This year’s finalists focused on data-driven decision-making, innovation and technology, client collaboration and partnerships, and — perhaps most importantly — adaptability and agility.  A standout for one of several new categories this year — Best […]