The modern publisher is facing fast-changing and challenging times. It’s enough to make you want to crank up the printing presses.
That’s just what we’ve done. Digiday is launching a new quarterly print magazine, Pulse, devoted to the future of media. The first issue takes a deep look at what the rise of platforms from Facebook to Snapchat means for publishers. The inaugural 60-page issue includes:
- Digiday senior editor Lucia Moses takes a broad look at what the rise of Facebook means for publishers. Many publishers would agree with About CEO Neil Vogel’s feelings about platform power over publishing: “absolutely petrified.”
- A profile of digital publishing veteran Choire Sicha, a former editor of Gawker and founder of The Awl who in a sign of the times is now charged with managing platform relationships for Vox Media.
- Digiday video reporter Sahil Patel goes beyond the exploding watermelons to examine the implications of Facebook’s ardent embrace of live video.
- Mic’s chief strategy officer, Cory Haik, dispenses with hand-wringing in a contributed piece that argues for the rise of the “distributed domain.” “Additive channels across the distributed landscape are how digital players will grow big audiences,” Haik writes. “Fully understanding how to count, optimize and ultimately monetize these channels will be key.”
Our next issue, centered on the challenges and opportunities of the shift to programmatic ad buying, comes out in late June.
At Digiday, we are optimistic realists. We believe the shift to platforms is neither good nor bad, simply a new reality that will test publishers. We believe in the power of strong, differentiated brands that create lasting connections with audiences. Those connections can happen on all manner of platforms, even a print magazine.
More in Announcement
Mastercard, Samsung and 7-Eleven are 2024 Greater Good Awards winners
The honorees of this year’s Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the importance of empowering communities and fostering economic opportunities, both globally and closer to home. Many of this year’s entrants and subsequent winners also collaborated with mission-driven organizations to amplify their efforts in education, inclusion and sustainability. For […]
Digitas, Critical Mass and Twitch are among the 2024 Digiday Awards winners
This year’s winners showcase the most innovative trends in brand engagement, from creating interactive experiences that draw consumers into the narrative to leveraging cross-platform strategies that expand reach and impact. Data-driven personalization allows brands to connect with specific audiences, while emotional storytelling fosters deep bonds with consumers. The campaigns also stood out for their global […]
Ancestry, Cécred and United Airlines are among the 2024 Greater Good Awards finalists
The 2024 Greater Good Awards are presented by Digiday, Glossy, Modern Retail and WorkLife, and showcase the work being done around social causes, its impact, and ultimately those working toward the greater good. This year’s finalists exemplify the powerful themes driving change across industries. From empowering communities through education to fostering economic equity and opportunity, […]