Digiday and smith & beta are kicking off a new kind of hands-on experience at the Digiday Agency Summit later this month that will teach participants the basics of prototyping digital ideas, concepts and solutions within multidisciplinary teams.
Each participant will learn the basics of how to prototype an idea, work faster within the ever-changing environment, and sell ideas more effectively using established prototyping techniques in the formulation and execution of ideas. From 1:30pm to 4pm, teams will focus will be on designing a mobile-centric prototype that solves a brand challenge.
The Digiday Agency Summit is from Oct. 20-22 in Austin, Texas. The theme for the three-day event is “The Agency for the High-Speed Era.” Confirmed speakers include Razorfish CEO Pete Stein, Ogilvy worldwide chief digital officer Brandon Berger and Mullen president Kristen Cavallo.
Smith & beta will demonstrate the techniques most conducive to prototyping ideas and examples, tools, and software designed to increase exposure to prototyping. Led by Matt Howell, Partner at Vermonster,and Ryan Harms, producer at Google’s Creative Labs. Then, participants will break into teams of four to five to begin a sprint to rapidly prototype a solution to a client challenge. After 45 minutes, each team will present their prototype to the group, with feedback given from other participants and a winner will be chosen.
DAS attendees can sign up here.
VGTV, PinkNews and Anzu.io are finalists for this year’s Digiday Media Awards Europe
This year's Digiday Media Awards Europe finalists proved that video continues to be a powerful medium for brands to use. Throughout the entries, it was also evident that ad-tech platforms are making a splash and that digital product innovation is growing.
In The Know, Vox Media, Insider and theSkimm are among this year’s Digiday Media Awards finalists
Innovation, audience insights, growth and community emerged as a few of the themes among this year’s Digiday Media Awards shortlist. The submissions made it clear that branded content continues to stay relevant and it seems as though it’s here to stay.
Fenty Beauty, e.l.f., ViacomCBS and The Washington Post are among this year’s Digiday Content Marketing Awards finalists￼
The Digiday Content Marketing Awards recognize the companies and campaigns using content to modernize media and marketing.
SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
Peace Out Skincare, BetterUp and Holler are among 2022 Future Leader Award nominees
The Future Leader Awards, presented by Digiday, Glossy and Modern Retail, recognize the next generation of leaders across media and marketing, fashion, beauty and retail.
PMG, Zenith and UM are on the shortlist for the first Digiday Media Buying and Planning Awards
The Digiday Media Buying and Planning Awards will recognize the agencies that have grappled with updates to the traditional business model brought forth by the pandemic while remaining focused on demonstrating their value to brand clients eager to bring efforts in-house.