Introducing the Digiday Agency Summit’s Prototype Challenge

Digiday and smith & beta are kicking off a new kind of hands-on experience at the Digiday Agency Summit later this month that will teach participants the basics of prototyping digital ideas, concepts and solutions within multidisciplinary teams.

Each participant will learn the basics of how to prototype an idea, work faster within the ever-changing environment, and sell ideas more effectively using established prototyping techniques in the formulation and execution of ideas. From 1:30pm to 4pm, teams will focus will be on designing a mobile-centric prototype that solves a brand challenge.

The Digiday Agency Summit is from Oct. 20-22 in Austin, Texas. The theme for the three-day event is “The Agency for the High-Speed Era.” Confirmed speakers include Razorfish CEO Pete Stein, Ogilvy worldwide chief digital officer Brandon Berger and Mullen president Kristen Cavallo.

Smith & beta will demonstrate the techniques most conducive to prototyping ideas and examples, tools, and software designed to increase exposure to prototyping. Led by Matt Howell, Partner at Vermonster,and Ryan Harms, producer at Google’s Creative Labs. Then, participants will break into teams of four to five to begin a sprint to rapidly prototype a solution to a client challenge. After 45 minutes, each team will present their prototype to the group, with feedback given from other participants and a winner will be chosen.

DAS attendees can sign up here.

More in Announcement

PepsiCo, Innovid and Paramount+ are 2024 Digiday Video and TV Awards winners

This year’s Digiday Video and TV Awards winners found success with emotional stories and meaningful experiences that foster connections and drive brand affinity. This storytelling extended to social video campaigns, emerging technologies and offerings to reach wider audiences with compelling content. For instance, in the Best Ad Tech Innovation category, PepsiCo won for using enhanced […]

Ring, Party City, 22squared, GSD&M, Pizza Hut, Carhartt, January Digital and Movers + Shakers are 2024 Digiday Media Buying and Planning Awards winners

This year’s Digiday Media Buying and Planning Awards winners found success with data-driven, personalized and inclusive campaigns across the dynamic media landscape. Agencies and brands are increasingly leveraging emerging technologies and influencer partnerships to amplify brand messaging, engage target audiences and drive impactful results.  In the new Best Use of AI category, home security leader […]

Digitas, Wpromote, Known, Critical Mass and Juice Media are 2024 Digiday Media Buying and Planning Awards finalists

The Digiday Media Buying and Planning Awards recognize the most successful companies, campaigns and technologies in the modern media landscape. This year’s finalists focused on data-driven decision-making, innovation and technology, client collaboration and partnerships, and — perhaps most importantly — adaptability and agility.  A standout for one of several new categories this year — Best […]