The very name “Playboy” may evoke an earlier generation’s views on women, sexuality and culture. But with 77 percent of the magazine’s readers accessing the site on mobile today, the magazine’s brand remains as modern as ever — starting with the new, free and (mostly) PG-rated app Playboy Now.
“Playboy is about fun,” said Jimmy Jellinek, Playboy’s chief content officer and editorial director. “Capital F-U-N! It’s affirming, it’s a good time.”
Jellinek will be on hand to discuss the magazine, its efforts to scale online while remaining true to the brand, and what’s coming next at the upcoming Digiday Content Marketing Summit, at The Ritz-Carlton in Half Moon Bay on August 3-5, 2015. Digiday editor-in-chief Brian Morrissey will lead a Q&A session with the provocative publisher about what comes next for the bunny.
“Playboy Now is a one-stop-shop for the busy man who wants to be entertained, informed, amused and seduced” said Cory Jones, svp, digital content, Playboy Enterprises. With that in mind, headlines like “The 25 Best Pairs of Legs on Instagram” and “How to Have Sex on a Plane” take a BuzzFeed approach to viral fare.
The Daily, a cornerstone feature of the app aggregates the hottest five stories of the day, covering everything in technology, sports, culture, movies, breaking news and gaming along with tips for the newest trends but certainly not leaving behind exclusive interviews with the famous playmates.
Since taking back creative control of its digital properties nearly a year ago, Playboy has worked hard to reinforce itself as a holistic digital lifestyle brand — and not just a monthly print magazine. Their goal is to continue “to invest in the next wave of Playboy as it appeals to the next generation,” said Jellinek.
To find out what that means, exactly, purchase your ticket to the Digiday Content Marketing Summit and be front row to hear directly from the publisher what’s in store for the future of Playboy.
More in Announcement
PepsiCo, Innovid and Paramount+ are 2024 Digiday Video and TV Awards winners
This year’s Digiday Video and TV Awards winners found success with emotional stories and meaningful experiences that foster connections and drive brand affinity. This storytelling extended to social video campaigns, emerging technologies and offerings to reach wider audiences with compelling content. For instance, in the Best Ad Tech Innovation category, PepsiCo won for using enhanced […]
Ring, Party City, 22squared, GSD&M, Pizza Hut, Carhartt, January Digital and Movers + Shakers are 2024 Digiday Media Buying and Planning Awards winners
This year’s Digiday Media Buying and Planning Awards winners found success with data-driven, personalized and inclusive campaigns across the dynamic media landscape. Agencies and brands are increasingly leveraging emerging technologies and influencer partnerships to amplify brand messaging, engage target audiences and drive impactful results. In the new Best Use of AI category, home security leader […]
Digitas, Wpromote, Known, Critical Mass and Juice Media are 2024 Digiday Media Buying and Planning Awards finalists
The Digiday Media Buying and Planning Awards recognize the most successful companies, campaigns and technologies in the modern media landscape. This year’s finalists focused on data-driven decision-making, innovation and technology, client collaboration and partnerships, and — perhaps most importantly — adaptability and agility. A standout for one of several new categories this year — Best […]