The Moth guide to storytelling comes to the Digiday Retail Summit
Writer, poet and scriptwriter George Dawes Green is a true raconteur, which is just a fancy French way of saying he is good at telling stories. Two of his novels have been made into films; “The Caveman’s Valentine” starring Samuel L. Jackson and “The Juror” with Alec Baldwin and Demi Moore. His books have sold millions of copies worldwide, they’ve won coveted awards like the Edgar Allen Poe Award for mystery fiction and topped the charts of leading industry publications.
George will be sharing his tricks of the trade at the upcoming Digiday Retail Summit, taking place June 8 – 10 in Chicago. Learn how the art of storytelling can help your company engage with your audience, bring them into the conversation and build brand ambassadors to extend the reach of your brand. Bonus: you’ll have the opportunity to get on stage and tell your own tale (don’t worry, George will help you along the way.)
His latest project, Sudden Owl, is an extension of his live storytelling non-profit The Moth. While The Moth is a physical place where people go to tell stories, live and without scripts, Sudden Owl will be a platform to share short videos, usually under a minute. The site is slated to launch in September 2015, and George is busy at work collecting videos from leading authors, directors, poets and regular Joes on the street.
But first come to learn his secret to sharing experiences that engage audiences and engross readers. After all, we all tell stories. Learn to tell them better.
-
Hyundai, CBS Sports and AB InBev are among the Digiday Content Marketing Awards winners
The list of winners of the 2023 Digiday Content Marketing Awards highlights how companies are leaning on immersive video and interactive social media content to create meaningful connections with growing Gen Z audiences. DE&I initiatives remain top priorities for brands as they develop new ways to share the voice of underrepresented groups. For example, QYOU […]
-
HARIBO, Twitch, Regeneron and WSJ’s The Trust are among this year’s Digiday Content Marketing Awards finalists
As new platforms and AI technologies emerge, and younger audiences such as Gen Z dominate digital ecosystems, an increasing number of brands are investing in content creation efforts that personalize experiences and reflect diversity, equity and inclusion values. These developments are reflected in this year’s Digiday Content Marketing Awards shortlist. HARIBO partnered with Barkley and […]
-
Hearts & Science, Canidae and Levi’s are Digiday’s Media Buying and Planning Awards winners in 2023
This year’s Digiday Media Buying and Planning Awards winners traversed a saturated media environment marked by several global crises spanning political, social and economic issues. To make their messages stand out, they needed to confront a range of variables. As Gen Z’s demand for inclusive and values-aligned campaigns expanded, brands and agencies worked toward tackling […]
-
SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
-
Hearts & Science, Spectrum Reach, Champion, Madewell and Comfort Dental are finalists for this year’s Digiday Media Buying & Planning Awards
For the agencies and brands in this year’s Digiday Media Buying & Planning Awards, far and wide, the most critical investments of the past year have been marked by innovative ways to use data and emerging channels to propel advertising campaign success stories. In the Best Use of Data category, nominees include Spectrum Reach for […]
-
Six Degrees, Duolingo, Here We Flo and Knix are among the Future Leader Awards winners for 2023
Digiday Media is thrilled to announce the 2023 Future Leader Awards winners. Representing brands, agencies, retailers and publishers, this year’s winners are focused on promoting diversity, equity and inclusion, creating a culture that values and promotes DE&I within their organizations and products. These leaders are all using their expertise and innovating to create buzz across […]
