James Cooper, the newly-named head of creative for seed investment firm and digital media company Betaworks, wants to hack your brand. An award winning advertising creative director, clothing designer, and app developer, Cooper is now responsible for leading interesting brand and product partnerships for Betaworks.
Cooper, who is joining Digiday to speak at next month’s Digiday Brand Summit, will draw on lessons learned from his work with successful startups – and lead a mini-hack for attendees.
The size and infrastructure of legacy brands can make for a bureaucratic, clunky marketing process — the enemy of all things nimble, reactive, and experimental. At the Digiday Brand Summit in Deer Valley, Utah next month, we will be discussing what more established brands can borrow from startup strategy to improve their pace, growth, and relevance.
Cooper will present a case study on five key lessons learned from his work with five successful startups: Dots, Giphy, Digg, Poncho, and Tapestry. He will also introduce a new product for retailers that Betaworks created in partnership with the Estimote Beacons for a mini-brand hackathon.
The beacons are small, wireless sensors that use Bluetooth to locate nearby smartphones and send users personalized location based notifications. Estimote also developed an application programming interface to easily allow retailers to add micro-location features to their apps.
Developers and retailers can use the data collected from multiple sensors in a store to optimize product placement, provide in-store navigation, engage in location-based marketing, add automatic check-ins or do contactless payments.
While the obvious application would be for retail, the mini-hack will challenge attendees to think of new, interesting ways their brands can leverage the technology to drive loyalty and sales. The brands that come up with the most innovative uses will be given an Estimote Beacon for more experimentation.
The Digiday Brand Summit will feature entrepreneurs and investors like Ari Newman, network catalyst for Tech Stars, angel investor Rick Webb of Quotidian Ventures, and Mike Duda of Consigliere Capital, along with speakers from major brands like Kraft, GE, and Smirnoff. Katia Beauchamp, co-founder of the successful startup Birchbox, will discuss how to build a national brand from scratch, and Katherine Patterson of GE Healthcare on being realistic about what your brand can and can’t borrow from startups.
See here for the full agenda. We hope to see you in Deer Valley next month.
Image via Shutterstock
-
LiveIntent, UTA, Starface, TRUFF and Sharethrough are nominated for the 2023 Future Leader Awards
The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the next generation of leaders making significant impacts in their respective industries. This year’s nominees demonstrated the importance of creating engaging content and experiences to meet the needs of both consumers and employees. For example, Victoria Bishara de Leon, director of content […]
-
PlayStation and MOCEAN, PinkNews, TheSoul Publishing and INNOCEAN USA are 2023 Digiday Video and TV Award winners
This year’s Digiday Video and TV Awards winners focus on diversity and inclusion, with a greater emphasis on representing marginalized groups and more accurate and respectful depictions of diverse communities in television and film. This group of winners has also increased the production of original content — especially long- and short-form video — to reach […]
-
Barkley, MiQ & iProspect, PinkNews, Chewy and NBC News Custom Productions are among this year’s Digiday Video and TV Awards shortlist nominees
The interest in short-form video content across social media platforms has grown exponentially, with most companies now maximizing engagement through multi-channel means. This year’s Digiday Video and TV Awards finalists focused on diversity and representation, with efforts to accurately and respectfully depict diverse communities in media. They also showed heavy investment in ad tech innovations, […]
-
SponsoredHow advertisers are leveraging omnichannel attribution and measurement to power CTV
Sponsored by MNTN Connected TV advertising has joined and expanded the larger ecosystem of campaigns that advertisers deploy. As such, omnichannel marketing strategies now encompass television and mobile devices, tablets and other screens such as out-of-home. And as customers engage across these different touchpoints, brands are seeking and moving their measurement and analytics efforts to […]
-
Aveda, Consumer Reports and Harry’s are winners of the 2022 Greater Good Awards
The honorees of this year’s Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognized the importance of uplifting their local and global communities, wielding resources and platforms to address issues from sustainability to well-being and equality. Many of this year’s entrants and subsequent winners collaborated with other businesses, innovators, thought leaders and […]
-
McDonald’s, Spotify, Redefine Meat and Nissan are Digiday Marketing and Advertising Awards Europe winners
The list of winners of the 2022 Digiday Marketing and Advertising Awards Europe highlights how companies are leaning on social media and data-based content strategies to drive brand engagement. Sustainability and other meaningful practices remain top priorities for consumers and companies, with many of this year’s entrants and subsequent winners striving to show their commitment […]
