Introducing Digiday Publishing Summit Europe

Rise of the machines
Programmatic is not a passing fad — it’s here to stay. Publishers are finding their way in the shift to automated ad buying by adopting strategies to protect their core strengths while tapping new budgets and driving efficiencies.

The native shift
The lines between editorial and advertising are undeniably blurring, as publishers react to the commoditization of display ads with campaigns that insert advertisers into the content stream with editorial-like executions. How will this paradigm impact the future of publishing?

Mind the mobile gap
Consumer time is shifting quickly to mobile devices, forcing publishers to craft new publishing and monetization approaches. How are publishers reconciling the need for a mobile focus with its limited potential for ROI? And how are publishers working to improve that return?

Beyond ads
Publishing has always relied on more revenue streams than advertising. The vast supply-demand imbalance on the Web has made the reliance solely on advertising untenable. From metered systems to memberships to ecommerce to events, publishers are now pushing multiple revenue streams. Who’s experimenting with new streams successfully, and how?

Platform distribution
The Web has become an archipelago of far-reaching platforms. Publishers are presented with the opportunity to use these platforms, from Google to Facebook to Twitter, as powerful distribution hubs. How are publishers strategizing to best use platforms for distribution and consumer engagement?

Some highlights from the agenda:

– Tessa Gould, director of native advertising at The Huffington Post, will present the fundamentals of creating an absurdly good native advertising campaign, highlighting key learnings and case studies gleaned directly from HuffPo’s strategy for native content advertising.

– Charles Yardley, the international managing director of Forbes Media, will discuss how the company is working to change the culture of publishing with a dedication to social journalism, helping brands find their voice and the narrative of story-telling.

– Will Hayward, BuzzFeed’s vp of Europe, will explore why some content is spreadable, while other lies flat. He will share why EQ matters more than IQ on the social Web and how advertisers and brands can inspire, engage and connect with users on a more personal level.

For a preliminary agenda and list of current speakers, please see here. We hope to see you in Barcelona.

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