Introducing Digiday Publishing Summit Europe

Digiday is introducing its first-ever European conference, bringing our popular Digiday Publishing Summit franchise to Barcelona, Spain.

The Digiday Publishing Summit Europe, held at the W Barcelona from June 2-4, 2014, will gather top international publishers to address the biggest trends and challenges facing publishers today. Executives from BuzzFeed, Forbes, The Huffington Post, Hearst, The Guardian, CBS Interactive and others will share case studies from their most recent experiments embracing digital. Digiday has identified the five key themes dominating the publishing conversation to focus on at DPS:

Rise of the machines
Programmatic is not a passing fad — it’s here to stay. Publishers are finding their way in the shift to automated ad buying by adopting strategies to protect their core strengths while tapping new budgets and driving efficiencies.

The native shift
The lines between editorial and advertising are undeniably blurring, as publishers react to the commoditization of display ads with campaigns that insert advertisers into the content stream with editorial-like executions. How will this paradigm impact the future of publishing?

Mind the mobile gap
Consumer time is shifting quickly to mobile devices, forcing publishers to craft new publishing and monetization approaches. How are publishers reconciling the need for a mobile focus with its limited potential for ROI? And how are publishers working to improve that return?

Beyond ads
Publishing has always relied on more revenue streams than advertising. The vast supply-demand imbalance on the Web has made the reliance solely on advertising untenable. From metered systems to memberships to ecommerce to events, publishers are now pushing multiple revenue streams. Who’s experimenting with new streams successfully, and how?

Platform distribution
The Web has become an archipelago of far-reaching platforms. Publishers are presented with the opportunity to use these platforms, from Google to Facebook to Twitter, as powerful distribution hubs. How are publishers strategizing to best use platforms for distribution and consumer engagement?

Some highlights from the agenda:

– Tessa Gould, director of native advertising at The Huffington Post, will present the fundamentals of creating an absurdly good native advertising campaign, highlighting key learnings and case studies gleaned directly from HuffPo’s strategy for native content advertising.

– Charles Yardley, the international managing director of Forbes Media, will discuss how the company is working to change the culture of publishing with a dedication to social journalism, helping brands find their voice and the narrative of story-telling.

– Will Hayward, BuzzFeed’s vp of Europe, will explore why some content is spreadable, while other lies flat. He will share why EQ matters more than IQ on the social Web and how advertisers and brands can inspire, engage and connect with users on a more personal level.

For a preliminary agenda and list of current speakers, please see here. We hope to see you in Barcelona.

Image via Shutterstock
Digiday Top Stories
  • Aveda, Consumer Reports and Harry’s are winners of the 2022 Greater Good Awards

    The honorees of this year’s Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognized the importance of uplifting their local and global communities, wielding resources and platforms to address issues from sustainability to well-being and equality. Many of this year’s entrants and subsequent winners collaborated with other businesses, innovators, thought leaders and […]

  • McDonald’s, Spotify, Redefine Meat and Nissan are Digiday Marketing and Advertising Awards Europe winners

    The list of winners of the 2022 Digiday Marketing and Advertising Awards Europe highlights how companies are leaning on social media and data-based content strategies to drive brand engagement. Sustainability and other meaningful practices remain top priorities for consumers and companies, with many of this year’s entrants and subsequent winners striving to show their commitment […]

  • Coca-Cola, Edelman and Tropicana are winners of the 2022 Digiday Awards

    The 2022 Digiday Awards winners illustrated how companies are navigating innovative technologies and taking a stand for inclusivity. Many of this year’s entrants and subsequent winners are also partnering with charities on large-scale initiatives and experimenting with new tactics for Gen Z. Inclusivity was at the heart of why the judges, for example, recognized Havas […]

  • Aveda, OLAY, Nike and Ally are finalists for this year’s Greater Good Awards

    For many brands in this year’s Greater Good Awards shortlist, making a positive impact on their local communities — whether through internal or consumer-facing initiatives — is highly evident as a top priority. The throughling: companies are increasingly using their platforms to communicate the importance of sustainability, wellbeing and equality.  In one example, cosmetics company […]

  • Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners

    The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. This year, e-commerce, sustainability and influencer marketing emerged as themes most often seen among the entrants and subsequent winners.  For example, Commerce Layer is among the judges’ picks, winning […]