Today, we launch Custom, Digiday Media’s creative content agency. When we launched its first iteration the Digiday Content Studio four years ago, our mission was clear: Help tech companies drowning in colorless marketing speak and technical jargon to communicate in a more human way.
Back then, Digiday Media was still in its infancy, nine people in a tiny office on Greenwich Street in New York City. Nick Friese did what a CEO should do. He encouraged us to say “yes” first and “how” second. Brian Morrissey, our editor-in-chief, crafted a new editorial vision for this business community—no hype, no cheerleading, just honesty. Our mantra was “Quality over quantity. Honesty, not spin.”
That rallying cry was infectious. By bringing a sharp editorial focus to our coverage and our events, we brought together a community. Savvy, digitally curious brand marketers, agency executives and publishing professionals met the tech companies that wanted to reach them – a powerful nexus for defining the future of an industry.
Living at that intersection has taught us a lot about the unique needs, opinions and challenges of some of the most influential people in media and marketing. What we’ve learned is that Digiday isn’t just a media company. It’s an ecosystem. And that ecosystem is full of life, teeming with different schools of thought, cultural undercurrents and some of the most culturally influential consumers available to B2B and B2C marketers.
That’s why we’re launching Custom, a creative content agency with instant access to intelligence about the people, business and culture of tech disrupted industries. True to our Digiday roots, our new agency is putting a human spin on brand-building for businesses.
We’re turning our backs on the stilted marketing speak that casts our audience as “decision makers” and “users” and inundates them with vectors, specs and ROI. Instead, we’ll remind our clients that first and foremost, their “targets” are people. And people like funny, cool, interesting marketing.
Inspired storytelling will still be at the heart of everything we do. We have a larger team of journalists and editors than ever. But we’ve added another layer: the addition of Adrianne Read, a creative director whose experience working on a cross-section of tech and consumer brands including Google, Yahoo, Cigna and Red Bull, will help us to give our clients a creative jolt.
So join Custom in creating the future of creative content.
Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists
E-commerce, sustainability and influencer marketing emerged as focus points in this year’s Digiday Technology Awards shortlist. As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. Shopify earned a nomination for Best E-Commerce Technology. Brands and creators […]
VGTV, PinkNews and Anzu.io are finalists for this year’s Digiday Media Awards Europe
This year's Digiday Media Awards Europe finalists proved that video continues to be a powerful medium for brands to use. Throughout the entries, it was also evident that ad-tech platforms are making a splash and that digital product innovation is growing.
In The Know, Vox Media, Insider and theSkimm are among this year’s Digiday Media Awards finalists
Innovation, audience insights, growth and community emerged as a few of the themes among this year’s Digiday Media Awards shortlist. The submissions made it clear that branded content continues to stay relevant and it seems as though it’s here to stay.
SponsoredPublishers are adapting advertising strategies for a privacy-first world
Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […]
Fenty Beauty, e.l.f., ViacomCBS and The Washington Post are among this year’s Digiday Content Marketing Awards finalists￼
The Digiday Content Marketing Awards recognize the companies and campaigns using content to modernize media and marketing.
Peace Out Skincare, BetterUp and Holler are among 2022 Future Leader Award nominees
The Future Leader Awards, presented by Digiday, Glossy and Modern Retail, recognize the next generation of leaders across media and marketing, fashion, beauty and retail.