At last week’s inaugural Digiday Startup Challenge, Hilton Worldwide and its agency iCrossing were looking for a partner that could help the hotelier raise its customer experience to a new and innovative level.
“Doing that at scale globally is difficult,” said Joshua Sloser, vp of product innovation and Hilton’s representative at the challenge. With a portfolio that includes 11 different brands and 4,200 hotels, Hilton is a massive company. But they think they’ve found a companion who’s up to the task: artificial intelligence platform DigitalGenius.
Mikhail Naumov, president of Digital Genius, pitched the startup’s technology and its ability to take any body of knowledge, learn it and have a full discussion about it. Alan Turing would be proud.
In practice, it could remove pain points from Hilton’s customers’ journey by interacting fluidly with guests about their upcoming, current or past stay at the right time, and with the right human tone – all through the convenience of text messaging.
Once a reservation is booked, Naumov explained, the customer receives a shortcode he or she can text message at any time. If a guest is running late, for example, they can text the service to hold their reservation. They can also order room service, and at the end of their stay the AI can invite them to join Hilton HHonors, the company’s rewards program. These are just some of the examples Naumov offered in the semifinal presentation, viewable below at the 45-minute mark.
More in Announcement
This year, immersive brand journeys and multi-platform campaigns have become essential strategies for brands to tap into new markets and diverse audiences with innovative and unique offerings. Finalists for the 2023 Digiday Awards have also leaned on influencer marketing, brand collaborations and visual storytelling to foster deeper connections with their audiences. For instance, in the […]
The full roster of 2023 Digiday Technology Awards winners highlighted how companies are adopting new technologies in pursuit of highly effective personalization balanced with data privacy. Among the prevalent themes this year were micro-personalization with AI, e-commerce technology as well as privacy compliance and partnerships. Putting artificial intelligence at the forefront was LivePerson, winner of […]
Typeface, Reveal Mobile, Calendly, Minute Media and Yahoo are among this year’s Digiday Technology Awards finalists
Micro-personalization with AI, e-commerce technology, privacy compliance and partnerships proved the driving factors for success in this year’s Digiday Technology Awards shortlist. As the judges’ choices illustrate, the submissions that came in a cut above demonstrated brands’ passion for balancing data privacy and highly effective personalization — adopting technologies and integrating with partners to achieve […]