At last week’s inaugural Digiday Startup Challenge, Hilton Worldwide and its agency iCrossing were looking for a partner that could help the hotelier raise its customer experience to a new and innovative level.
“Doing that at scale globally is difficult,” said Joshua Sloser, vp of product innovation and Hilton’s representative at the challenge. With a portfolio that includes 11 different brands and 4,200 hotels, Hilton is a massive company. But they think they’ve found a companion who’s up to the task: artificial intelligence platform DigitalGenius.
Mikhail Naumov, president of Digital Genius, pitched the startup’s technology and its ability to take any body of knowledge, learn it and have a full discussion about it. Alan Turing would be proud.
In practice, it could remove pain points from Hilton’s customers’ journey by interacting fluidly with guests about their upcoming, current or past stay at the right time, and with the right human tone – all through the convenience of text messaging.
Once a reservation is booked, Naumov explained, the customer receives a shortcode he or she can text message at any time. If a guest is running late, for example, they can text the service to hold their reservation. They can also order room service, and at the end of their stay the AI can invite them to join Hilton HHonors, the company’s rewards program. These are just some of the examples Naumov offered in the semifinal presentation, viewable below at the 45-minute mark.
The event also included semifinalists uVore, TV On The Go, CrowdFlik, Movable Media and Zuppler, with the latter two joining DigitalGenius in the finals.
Digiday Platform Summit Startup Challenge from Digiday on Vimeo.
More in Announcement
ButcherBox, Macmillan Publishers and Hopper are among the 2025 Future Leader Awards winners
The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, honor the next generation of leaders leaving their mark in their industry, with 10 years of experience or less. The winners demonstrated an ability to innovate and execute creative strategies that push their respective companies forward. They also have strong leadership qualities that […]
T Brand Studio, Dagne Dover and ShopMy are shortlisted for the 2025 Future Leader Awards
The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the next generation of leaders making a big impact in their industry, with 10 years of experience or less. This year’s finalists stand out for their bold innovation, measurable impact and deep connection to the audiences they serve. Each has harnessed data […]
BBC Studios, NBCUniversal and Genius are 2025 Digiday Media Awards winners
This year’s Digiday Media Awards winners celebrate the power of partnerships and emerging technologies. Across the 2025 winners, themes include a continued embrace of short-form video, a rise in interactive storytelling through formats like VR and AR, and a focus on collaboration to drive engagement and innovation. BBC Studios’ StoryWorks and Brand USA took home […]