Connect with execs from Axios, The New York Times, Paramount and more.
The era of programmatic has made buying and selling at once more efficient and challenging. And now the big guns are taking a look into the technology. Google, for example, is evolving beyond its direct-response business, while Facebook this year launched its own ad exchange to give programmatic access to its massive trove of ad inventory.
Executives from both companies will speak at the Digiday Exchange Summit, which is in Miami, Fla., Jan. 30-Feb. 1.
Laurent Cordier, managing director of publishing sales in the Americas for Google, is charged with partnering with publishers to help them grow their digital businesses. He will be taking the stage later this month at the Digiday Exchange Summit to discuss what he thinks the sticking points of programmatic will continue to be in the year ahead and what we can expect from the search giant.
Meanwhile, Facebook’s John Yi, who manages its preferred marketer developer program, will divulge where the social network is and where it’s going in terms of managing and measuring ad campaigns.
The two are joining a lineup of speakers from agencies, brands and publishers Jan. 30-Feb. 1 at the Epic Hotel in Miami. Other speakers include Bob Arnold, associate director of global digital strategy at Kellogg’s; Deanna Brown, CEO of Federated Media; Tim Dorgan, vp and general manager of e-merchandising at Peapod; Walker Jacobs, evp of Turner Digital Ad Sales; Meredith Levien, group publisher and CRO at Forbes; Erin Matts, CMO of Glam Media; and Brendan Moorcroft, CEO of IPG Mediabrands’ Audience Platform.
To join the discussion, register now or view the full agenda here.
More in Announcement
NFL, Verizon, NBCUniversal and Adobe are among the 2026 Digiday Content Marketing Awards Winners
This year’s Digiday Content Marketing Awards winners demonstrate how brands are shifting toward more authentic, community-driven approaches to content. By partnering with creators, experts and complementary brands, organizations are building trust while reaching audiences through more relevant storytelling. The winning work also highlights the rise of interactive experiences that move beyond traditional campaigns, creating opportunities […]
Ford, Amazon Prime Video and Pokémon are among the 2026 Digiday Content Marketing Awards finalists
This year’s Digiday Content Marketing Awards finalists are creating interactive experiences and leaning on immersive storytelling to foster loyal audiences and build deeper connections. Dedicated channels and content ecosystems are enabling brands to better service niche audiences, while localization and multilingual content are helping brands connect with consumers worldwide. Finally, cross-platform strategies allow advertisers to […]
Kepler, Samsung Ads and Kraft Heinz are among the 2026 Digiday Media Buying and Planning Awards winners
This year’s Digiday Media Buying and Planning Awards winners reflect a media landscape increasingly shaped by artificial intelligence, data-driven decision making and integrated audience strategies. Across categories, organizations used AI to identify and engage high-value audiences, while adapting campaigns in real time to improve performance. Successful programs also embraced omnichannel planning, coordinating activity across platforms […]