The era of programmatic has made buying and selling at once more efficient and challenging. And now the big guns are taking a look into the technology. Google, for example, is evolving beyond its direct-response business, while Facebook this year launched its own ad exchange to give programmatic access to its massive trove of ad inventory.
Executives from both companies will speak at the Digiday Exchange Summit, which is in Miami, Fla., Jan. 30-Feb. 1.
Laurent Cordier, managing director of publishing sales in the Americas for Google, is charged with partnering with publishers to help them grow their digital businesses. He will be taking the stage later this month at the Digiday Exchange Summit to discuss what he thinks the sticking points of programmatic will continue to be in the year ahead and what we can expect from the search giant.
Meanwhile, Facebook’s John Yi, who manages its preferred marketer developer program, will divulge where the social network is and where it’s going in terms of managing and measuring ad campaigns.
The two are joining a lineup of speakers from agencies, brands and publishers Jan. 30-Feb. 1 at the Epic Hotel in Miami. Other speakers include Bob Arnold, associate director of global digital strategy at Kellogg’s; Deanna Brown, CEO of Federated Media; Tim Dorgan, vp and general manager of e-merchandising at Peapod; Walker Jacobs, evp of Turner Digital Ad Sales; Meredith Levien, group publisher and CRO at Forbes; Erin Matts, CMO of Glam Media; and Brendan Moorcroft, CEO of IPG Mediabrands’ Audience Platform.
To join the discussion, register now or view the full agenda here.
More in Announcement
Digitas, Five Below and January Digital are among the 2026 Future Leader Awards Winners
This year’s Future Leaders winners show how a new generation is redefining business impact. They are turning once-tactical roles into growth engines, using data and performance insights to drive measurable results while applying innovation to solve practical challenges. Just as importantly, they are building trust through authenticity and audience-first thinking, while leading beyond their formal […]
Uber, Time and eos are 2026 Future Leader Awards finalists
The Future Leader Awards, presented by Digiday, Glossy and Modern Retail, recognize the next generation of leaders making a significant impact in their industry, with 10 years of experience or less. This year’s finalists represent a new wave of leadership defined by forward-looking strategy and cross-functional execution. Their work is grounded in measurable outcomes, delivering […]
YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners
This year’s winners highlight how brands are reshaping video and TV through storytelling, collaboration and technology. Campaigns leaned into emotional narratives and creator partnerships to build deeper audience connections, while advances in ad tech and other emerging tools enabled more seamless integration with content. Across platforms, social video played a central role in driving engagement […]