Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
If there’s one thing that millennials can’t even with, it’s their jobs.
During Advertising Week 2015, Digiday brands editor Shareen Pathak will sit down with four millennials working in ad agencies for a live version of “Ask a Millennial” to discuss their experiences in the trenches of advertising today.
Panelists include:
Toni Dawkins, associate strategist, MRY
Lucy Santilli, account manager, Droga5
Lucas Brockner, associate director, partnerships & business development, attention/kbs+
Devin O’Loughlin, corporate reputation, RAPP
We hope you’ll join us on Sept. 30 in Hard Rock Cafe at 1 pm for a panel that promises to be anything but dull. To get an idea of what’s in store, enjoy a few feather-ruffling tidbits from past “Ask a Millennial” responses.
On the “job-hopping crisis” in advertising.
“People who stay put in one place for too long are spineless losers afraid of change.”
– Female, 27, creative.
On whether you should go to ad school.
“Let an employer cover the cost of tuition or certificates if a specific skill set is required to get junior talent to the next level. A professor’s notes in the margins simply cannot prepare you for a client’s “tracked changes” in a Word document.”
– Male, 24, copywriter.
On how agencies can retain young talent.
“When people are starting out, they start in one department and get stuck there. They need to be able to try other departments. If you’re in medical school, you get to do that. When I started, I was interested in media, maybe creative. But I got stuck in one place.”
– Female, 26, account executive
On whether they see themselves in advertising in five years.
“My job is basically going to be taken over by people even younger than me whose main responsibility is writing tweets for our clients. I sure as hell did not go to school to do that.”
– Female, 28, copywriter
More in Announcement
UBS, New York Times Advertising, Uber Advertising and The Wall Street Journal are Digiday Media Awards Europe finalists
This year, the organizations modernizing European media are pioneering interactive formats that drive engagement and impact, while premium contexts build trust and authority. Digiday Media Awards Europe finalists are also pairing innovation with sustainability, thoughtful design and seamless omnichannel storytelling to enhance user experience across touchpoints. In the Best Use of Interactive Content category, UBS […]
Coca-Cola, DIVE, Tribal Worldwide London, Volkswagen, Paper Crowns and Logitech G are Digiday Marketing and Advertising Awards Europe finalists
Brands are blending digital platforms with real-world environments to create immersive, personalized experiences that translate online energy into human connection. From awareness to ownership and advocacy, this year’s Digiday Marketing and Advertising Awards Europe nominees prioritize frictionless journeys that deepen loyalty, strengthen brand perception and deliver sustained business results. In the new Best Out-of-Home Campaign […]
Introducing AI Marketing Strategies: A new event from Digiday, Glossy and Modern Retail
Digiday, Glossy and Modern Retail have closely tracked the rise of AI in marketing for the better part of a decade. In that time, the technology has moved far beyond chatbots, marketing automation and ad optimization. Today, AI tools are becoming a critical part of marketers’ daily workflows. Now Digiday will host its inaugural AI […]