Garett Sloane joins Digiday as platforms reporter

One of the biggest shifts in media and marketing has been the rise of gigantic platforms like Facebook, Google, Twitter, Instagram and more. They’re having a profound effect on how both brands and publishers interact with their audiences.

That’s why Digiday is pleased to welcome Garett Sloane as senior reporter to lead our platforms coverage. Garett comes to Digiday from Adweek, where he broke important stories about Snapchat, Instagram, Twitter and others. Garett was a reporter at Adweek for the past year and a half. Prior to that he reported for The New York Post.

Here’s Garett’s take on his beat here:

I think the year ahead, for the industry, is going to be all about data and using data to target ads in ways that were never possible before. Like creating 100 different bits of creative for 100 different target audiences. I am excited to cover the evolution of content, especially formats like vertical video. Last year, we saw these GIFs and cinemagraphs become popular, but in the next year vertical video is that cool style. Also, of course, I am really looking to break news, and think creatively when packaging my stories for online and social media. I want to do videos, as well.

Garett is the latest addition to Digiday’s editorial team. Jess Davies joined us recently as our U.K. editor, Sahil Patel came aboard to cover video, and Hannah Yi is leading our own video-production efforts.

Be sure to follow Garett on Twitter and get in touch through email.

https://digiday.com/?p=130520

More in Announcement

TWCE, NFL, NBCU Telemundo, Amazon Music and Delta Air Lines are this year’s Digiday en Español Awards winners

Digiday is proud to announce the first edition of the Digiday en Español Awards, recognizing creative work focusing on Spanish-speaking audiences in the U.S., Latin America and Spain.  Diversity, inclusion, connection, recognition and social responsibility were just some of the major themes found throughout the multicultural marketing industry’s best campaigns, companies and people this year. […]

TWCE, NFL, NBCU Telemundo, Amazon Music y Delta Air Lines son los ganadores de los Premios Digiday en Español de este año

Digiday se enorgullece en anunciar la primera edición de los Premios Digiday en Español, que reconocen el trabajo creativo centrado en el público hispanohablante de EE.UU., Latinoamérica y España.  La diversidad, la inclusión, la conexión, el reconocimiento y la responsabilidad social fueron algunos de los temas principales que destacaron las mejores campañas, empresas y profesionales […]

Dermalogica, Audible, Zappar and Mastercard are among this year’s Greater Good Award winners

The 2023 Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, showcase the work being done across industries on social causes, making an impact and working for the greater good while doing business. This year, there was an emphasis on social responsibility and sustainability initiatives. Companies are prioritizing investment in the well-being and […]