Speaking at Digiday Retail Summit: Popeyes, Bow & Drape and Wayfair
From Jan. 25 – 27, 2016 in Laguna Beach, California, Digiday is hosting the Digiday Retail Summit, a forum for top brands and agencies to discuss best practices, challenges and successes in combining the physical and digital worlds and positively affect the bottom line.
Sessions will include an exploration of the importance and influence of product placement packaging on the customer mindset by Nielsen’s chief neuroscientist, Dr. Carl Marci. Other highlights of the agenda:
- Popeyes vp of guest experiences Chad Crawford on how the fast-food franchise is enhancing the customer experience worldwide.
- Razorfish’s vp of content and commerce, Jason Goldberg, on lessons learned from this holiday-shopping season.
- How Bow & Drape and Tracksmith are negotiating their physical presences after being born online.
- Wayfair’s Michael O’Hanlon explains how partnerships can furnish your brand’s style.
Learn more about the retail summit by clicking here.
More in Announcement
PepsiCo, Innovid and Paramount+ are 2024 Digiday Video and TV Awards winners
This year’s Digiday Video and TV Awards winners found success with emotional stories and meaningful experiences that foster connections and drive brand affinity. This storytelling extended to social video campaigns, emerging technologies and offerings to reach wider audiences with compelling content. For instance, in the Best Ad Tech Innovation category, PepsiCo won for using enhanced […]
Ring, Party City, 22squared, GSD&M, Pizza Hut, Carhartt, January Digital and Movers + Shakers are 2024 Digiday Media Buying and Planning Awards winners
This year’s Digiday Media Buying and Planning Awards winners found success with data-driven, personalized and inclusive campaigns across the dynamic media landscape. Agencies and brands are increasingly leveraging emerging technologies and influencer partnerships to amplify brand messaging, engage target audiences and drive impactful results. In the new Best Use of AI category, home security leader […]
Digitas, Wpromote, Known, Critical Mass and Juice Media are 2024 Digiday Media Buying and Planning Awards finalists
The Digiday Media Buying and Planning Awards recognize the most successful companies, campaigns and technologies in the modern media landscape. This year’s finalists focused on data-driven decision-making, innovation and technology, client collaboration and partnerships, and — perhaps most importantly — adaptability and agility. A standout for one of several new categories this year — Best […]