Consumers today are moving faster than ever, shifting seamlessly between the online purchase funnel and shopping in stores. Retailers who over-rely on their brick-and-mortar locales are bound to fall behind as the digitally forward find shoppers on mobile, social and in stores.
Join us at the Digiday Retail Summit in Deer Valley, Utah, July 27-29, where attendees from retailers like Sears, Bloomingdale’s, Target, Zappos and others will discuss how the industry is keeping pace with digital consumers and navigating these five emerging trends.
Mobile buying
Mobile buying now accounts for about 11 percent of all e-commerce, and it’s growing. By 2017, it’s expected to account for 25 percent of all online sales, according to eMarketer. For the first time ever, most Internet users now shop on multiple platforms. Marketers have to respond with integrated, cross-platform strategies to reach them on the go.
The power of social commerce
Pinterest is one of the fastest growing websites of all time. Polyvore is increasingly driving sales and Facebook will continue to drive shoppers to online stores. Marketers who optimize their social presence will reach users in their news feed with content and strategic ad placements may be better poised to boost sales.
In-store digital
Advances in digital and manufacturing technology is enabling retailers to offer customers the ability to customize and personalize items in-store, then quickly pass through checkout. Brands that coordinate their online campaigns with an offline digital component will enable them to gain better customer feedback and actionable data that will inform future investments
Location-based marketing
Mobile devices can track and report a person’s location in real time, allowing marketers to push relevant, personalized content to consumers at the right time. Data-driven geolocation notifications may represent a major evolution in retail.
Retail Technology and Beacons
Retailers are looking to to bridge the gap between in-store and online shopping, and beacons appear to be the tech du jour. These blue-tooth-enabled devices are poised to transform how retailers communicate with people indoors by beaming product info and discounts to their devices. But if consumers have to opt in, do beacons and other in-store technology have a future?
If you have a speaker to suggest, please contact Brian Morrissey at bmorrissey@digiday.com.
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