Consumers today are moving faster than ever, shifting seamlessly between the online purchase funnel and shopping in stores. Retailers who over-rely on their brick-and-mortar locales are bound to fall behind as the digitally forward find shoppers on mobile, social and in stores.
Join us at the Digiday Retail Summit in Deer Valley, Utah, July 27-29, where attendees from retailers like Sears, Bloomingdale’s, Target, Zappos and others will discuss how the industry is keeping pace with digital consumers and navigating these five emerging trends.
Mobile buying
Mobile buying now accounts for about 11 percent of all e-commerce, and it’s growing. By 2017, it’s expected to account for 25 percent of all online sales, according to eMarketer. For the first time ever, most Internet users now shop on multiple platforms. Marketers have to respond with integrated, cross-platform strategies to reach them on the go.
The power of social commerce
Pinterest is one of the fastest growing websites of all time. Polyvore is increasingly driving sales and Facebook will continue to drive shoppers to online stores. Marketers who optimize their social presence will reach users in their news feed with content and strategic ad placements may be better poised to boost sales.
In-store digital
Advances in digital and manufacturing technology is enabling retailers to offer customers the ability to customize and personalize items in-store, then quickly pass through checkout. Brands that coordinate their online campaigns with an offline digital component will enable them to gain better customer feedback and actionable data that will inform future investments
Location-based marketing
Mobile devices can track and report a person’s location in real time, allowing marketers to push relevant, personalized content to consumers at the right time. Data-driven geolocation notifications may represent a major evolution in retail.
Retail Technology and Beacons
Retailers are looking to to bridge the gap between in-store and online shopping, and beacons appear to be the tech du jour. These blue-tooth-enabled devices are poised to transform how retailers communicate with people indoors by beaming product info and discounts to their devices. But if consumers have to opt in, do beacons and other in-store technology have a future?
If you have a speaker to suggest, please contact Brian Morrissey at bmorrissey@digiday.com.
More in Announcement
Epsilon, MiQ and Pinterest are among this year’s WorkLife Awards finalists
Companies are prioritizing people-first cultures that support employees as whole humans, not just workers. In this landscape, flexible, modern work models are becoming foundational — giving employees autonomy while maintaining strong connections and collaboration. As reflected by this year’s WorkLife finalists, workplaces are investing in community-building programs that foster stronger connections, whether employees are new, […]
Introducing AI Marketing Strategies: A new event from Digiday, Glossy and Modern Retail
Digiday, Glossy and Modern Retail have closely tracked the rise of AI in marketing for the better part of a decade. In that time, the technology has moved far beyond chatbots, marketing automation and ad optimization. Today, AI tools are becoming a critical part of marketers’ daily workflows. Now Digiday will host its inaugural AI […]
Canva, Bloomberg Media Studios and Vidmob are among winners of the 2025 Digiday AI Awards
This year’s winners of the Digiday AI Awards demonstrate how artificial intelligence is reshaping industries through accessibility, accountability and innovation. From making complex tools available to broader audiences, to establishing ethical standards and transparency, these organizations are defining what responsible AI looks like in practice. The work of the winners shows that AI is driving […]