Crack the DNA of Digital Publishing

A wholesale transformation of the publishing industry into a digital and multiplatform phenomenon is well underway. The growing diversity with which readers consume news, pay for news and access news has forced publishers to abandon their focus on print and adopt a digital-first strategy.

Publishers are speeding up their mobile and tablet strategies, learning how to make friends with ad tech, and finding ways to make sponsored content and native advertising work for them. If this sounds like you, consider joining us at the Digiday Publishing Summit.

Held October 20-22 at the Fontainebleau in Miami, Fla., this groundbreaking summit will gather the top minds in publishing to discuss the need for a digital-first strategy and what exactly that means in the first place. You will hear from:

  • The Atlantic’s president, M. Scott Havens, on how his team blew up the publisher model, leading to their resurgence as a top media company.

  • Wall Street Journal and Time Inc. on the importance creating a multimedia news experience to drive new readership and existing loyalty.

  • Cheezburger founder and CEO Ben Huh on what he’s learned about the importance of packaging and “fun” in publishing.

  • Kristine Welker, publisher and CRO of Hearst’s new project, Dr. Oz Magazine, on the leadership lessons she learned in adopting an entrepreneur mindset inside a big company.

Digiday’s Publishing Summit will feature the biggest players in digital media exploring the future of publishing and the innovative ideas moving it forward. Digiday Summits are known for their fast-paced sessions (20 minutes or shorter) and commitment to speaking frankly about the most pressing industry issues. This honest dialogue continues during afternoon activities and evening networking events where speakers and attendees mingle.

Join us in Miami for the opportunity to hear from and engage with the most important players in publishing on the issues facing the digital news business. We hope to see you there.

https://digiday.com/?p=49488

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