for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Publishing is in the midst of a historic transition, as the move into a digital era sweeps away old business and models and new ones begin to sprout.
Innovation is the watchword for most industries these days, none more so than publishing, which has been beset by ad pricing pressures, the need to master new distribution platforms like Facebook and mobile, and the opportunities presented by advertisers themselves wanting to be publishers in their own rights.
The 2014 Digiday Publishing Summit held March 17-19, at Vail Cascade Resort and Spa in Vail, Colo., will shine a spotlight on the innovators creating change and reinventing media within their organizations in the world of modern publishing.
DPS will gather the publishing leaders who are at the forefront of exploring and implementing cutting-edge digital tactics to discuss native advertising, sponsored content, multi-platform delivery and the importance of video in publishing. The summit will feature case studies from publishers like Grantland, Quartz, Business Insider and Thrillist. Other highlights include:
– Janine Gibson, editor-in-chief of Guardian News, on the Guardian’s simultaneous global expansion and digital revolution
– Mike McAvoy, president of The Onion, on how to make brands funny
– Larry Kramer, president and publisher of USA Today, on the company’s successful foray into multi-platform news delivery and mobile products
– Mike Perlis, president and CEO of Forbes on how they’ve internally and externally positioned themselves as a 97-year old startup
Join us in Vail, Colo., to hear from publishing’s top thinkers moving the industry forward. We hope to see you there.
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