Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Digiday promotes Max Willens to senior editor research and features and Kayleigh Barber to senior reporter
As Digiday continues to closely chronicle the modernization of the media and marketing industries, and looks to the evolution of our coverage, we’ll count on two current staffers to be a key part of that journey.
“Max Willens and Kayleigh Barber have both been integral to our editorial output through honest coverage, in-depth reports into valuable trends and insights into the opportunities and challenges industry execs are facing,” said Digiday editor-in-chief Jim Cooper. “We look forward to the ways they’ll continue to grow in their elevated roles — in the areas of research and features for Max and long-form reporting, special editorial projects and podcast hosting for Kayleigh here at Digiday.”
Max Willens @maxwillens has been promoted to senior editor, research and features. Previously a senior reporter at Digiday, Max has been covering media companies’ evolving revenue and distribution strategies. In his new role he will oversee the build out of our research capabilities that will contextualize our reporting and help guide our feature coverage.
Prior to joining Digiday, his writing had appeared in Wired, Newsweek, Ad Age, Crain’s New York Business and Vice. He is a proud graduate of the Craig Newmark Graduate School of Journalism at CUNY. He is based in Philadelphia.
Kayleigh Barber @KayleighJBarber has been promoted to senior reporter. Kayleigh joined Digiday as a media reporter in 2019 and has covered revenue diversification within the digital media industry, including shifts into e-commerce, licensing, virtual events, membership and more. In her new role she will continue to focus on those same sectors, but also expand to focus on the future of work, diversity and inclusion and other large industry trends. She will also focus on editorial projects ranging from topical guides to podcasting. She will cohost the Digiday podcast with senior media editor Tim Peterson.
She joined Digiday from Folio where she reported on a similar beat and helped produce various events and award shows. Before starting out in her career in journalism, she was a journalism and English student at Penn State University. Kayleigh is based in New York.
More in Announcement
Canva, Bloomberg Media Studios and Vidmob are among winners of the 2025 Digiday AI Awards
This year’s winners of the Digiday AI Awards demonstrate how artificial intelligence is reshaping industries through accessibility, accountability and innovation. From making complex tools available to broader audiences, to establishing ethical standards and transparency, these organizations are defining what responsible AI looks like in practice. The work of the winners shows that AI is driving […]
The U.K. and EU marketer’s guide to the state of AI
In this report, we’ve gathered essential pieces of Digiday’s reporting in recent months that detail the state of AI and what U.K. and EU marketers need to know — and what is likely coming next in AI’s rapid evolution.
Vermillio, Time and Critical Mass are Digiday AI Awards finalists
Across the media, marketing and advertising industries, organizations continue to embrace innovative uses of artificial intelligence — setting new standards for creative and ethical use of AI. The finalists for the 2025 Digiday AI Awards are demonstrating tangible success through their AI efforts, from empowerment and accessibility to global reach and inclusivity. For instance, in […]