How brands like Chipotle, EA Games and Lowe’s tackle collaboration
Brands are struggling with collaboration issues, both internally and externally.
From siloed departmental structures to internal groups that simply don’t talk to each other, to figuring out the right partner for their marketing and R&D, finding the right collaborative structure will go a long way to help them modernize.
The Digiday Brand Summit, taking place next week in Deer Valley from Dec. 7 – 9, 2015, will focus on these challenges and more, with real-world case studies: Chipotle’s director of digital marketing will provide an inside look at how the brand distributes its creative across platforms; EA Games’ senior director of global creative strategy will give tips on how to make the union between a brand and its agency the best it can be; Lowe’s Innovation Labs will demonstrate how to build technologies that solve customer problems.
Learn more about the Digiday Brand Summit here and check out some of the social chatter here. If you can’t make the summit, then bookmark the live stream link here.
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Hyundai, CBS Sports and AB InBev are among the Digiday Content Marketing Awards winners
The list of winners of the 2023 Digiday Content Marketing Awards highlights how companies are leaning on immersive video and interactive social media content to create meaningful connections with growing Gen Z audiences. DE&I initiatives remain top priorities for brands as they develop new ways to share the voice of underrepresented groups. For example, QYOU […]
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HARIBO, Twitch, Regeneron and WSJ’s The Trust are among this year’s Digiday Content Marketing Awards finalists
As new platforms and AI technologies emerge, and younger audiences such as Gen Z dominate digital ecosystems, an increasing number of brands are investing in content creation efforts that personalize experiences and reflect diversity, equity and inclusion values. These developments are reflected in this year’s Digiday Content Marketing Awards shortlist. HARIBO partnered with Barkley and […]
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Hearts & Science, Canidae and Levi’s are Digiday’s Media Buying and Planning Awards winners in 2023
This year’s Digiday Media Buying and Planning Awards winners traversed a saturated media environment marked by several global crises spanning political, social and economic issues. To make their messages stand out, they needed to confront a range of variables. As Gen Z’s demand for inclusive and values-aligned campaigns expanded, brands and agencies worked toward tackling […]
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SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
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Hearts & Science, Spectrum Reach, Champion, Madewell and Comfort Dental are finalists for this year’s Digiday Media Buying & Planning Awards
For the agencies and brands in this year’s Digiday Media Buying & Planning Awards, far and wide, the most critical investments of the past year have been marked by innovative ways to use data and emerging channels to propel advertising campaign success stories. In the Best Use of Data category, nominees include Spectrum Reach for […]
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Six Degrees, Duolingo, Here We Flo and Knix are among the Future Leader Awards winners for 2023
Digiday Media is thrilled to announce the 2023 Future Leader Awards winners. Representing brands, agencies, retailers and publishers, this year’s winners are focused on promoting diversity, equity and inclusion, creating a culture that values and promotes DE&I within their organizations and products. These leaders are all using their expertise and innovating to create buzz across […]
