Digiday’s Mobile Innovation Camp took place last week in Bonita Springs, FL, gathering rising talent in the mobile space from digital and social agencies like Digitas, CP+G, Draftfcb, The Media Kitchen, Razorfish and others.
Participants met and networked with colleagues from other agencies and six industry veterans who served as team mentors. Teams took on a number of challenges – Camp Olympics and a tower-building competition among them – the biggest of which was the brand hackathon: creating a pitch deck from scratch in response to a client brief. Teams were mentored by Vert Mobile’s Kevin Planovsky, Saatchi & Saatchi’s Kayla Green, R/GA’s David Womack, MRY’s David Berkowitz, Momentum Worldwide’s Jennifer Winberg, and Roundarch Isobar’s Mike DiGiovanni.
Three hypothetical briefs were distributed, with two teams competing against one another for each. Brief A was from a spirits brand that wanted a mobile experience that would help extend brand loyalty following college graduation and into adulthood. The blue team, led by Vert Mobile co-founder Kevin Planovsky, competed against the orange team, mentored by Saatchi & Saatchi’s digital strategy director Kayla Green. The blue team won the brief, designing an app that collects photos and video from a night out with your friends and compiles it into a shareable recap.
The green and red teams, led by MRY CMO David Berkowitz and R/GA creative director David Womack respectively, competed against each other on Brief B, a hypothetical Olympics 2014 sponsorship by Samsung. The challenge was to create a mobile experience that would engage users with the Games earlier by creating social connections with athletes. The red team, with rising stars from agencies like Pereira O’Dell, Roundarch Isobar, and Mediacom, took home the trophy with their “Everyday Olympian” app that builds a community of users and athletes competing in social-based tasks and tracking their side-by-side progress.
Finally, purple and yellow competed against one another on the automotive brief – a car company looking to engage the dwindling car-buying millennial demographic with a proprietary, customized in-car mobile and digital experience. Jennifer Winberg of Momentum Worldwide led the winning purple team, who created a customizable Dash experience with an impressive suite of detailed features. It was a close competition with the yellow team’s socially immersive test-drive platform, led by mentor Mike DiGiovanni, emerging tech lead for Roundarch Isobar.
Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists
E-commerce, sustainability and influencer marketing emerged as focus points in this year’s Digiday Technology Awards shortlist. As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. Shopify earned a nomination for Best E-Commerce Technology. Brands and creators […]
VGTV, PinkNews and Anzu.io are finalists for this year’s Digiday Media Awards Europe
This year's Digiday Media Awards Europe finalists proved that video continues to be a powerful medium for brands to use. Throughout the entries, it was also evident that ad-tech platforms are making a splash and that digital product innovation is growing.
In The Know, Vox Media, Insider and theSkimm are among this year’s Digiday Media Awards finalists
Innovation, audience insights, growth and community emerged as a few of the themes among this year’s Digiday Media Awards shortlist. The submissions made it clear that branded content continues to stay relevant and it seems as though it’s here to stay.
SponsoredPublishers are adapting advertising strategies for a privacy-first world
Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […]
Fenty Beauty, e.l.f., ViacomCBS and The Washington Post are among this year’s Digiday Content Marketing Awards finalists￼
The Digiday Content Marketing Awards recognize the companies and campaigns using content to modernize media and marketing.
Peace Out Skincare, BetterUp and Holler are among 2022 Future Leader Award nominees
The Future Leader Awards, presented by Digiday, Glossy and Modern Retail, recognize the next generation of leaders across media and marketing, fashion, beauty and retail.