Brand Hacking at the Digiday Mobile Innovation Camp
Digiday’s Mobile Innovation Camp took place last week in Bonita Springs, FL, gathering rising talent in the mobile space from digital and social agencies like Digitas, CP+G, Draftfcb, The Media Kitchen, Razorfish and others.
Participants met and networked with colleagues from other agencies and six industry veterans who served as team mentors. Teams took on a number of challenges – Camp Olympics and a tower-building competition among them – the biggest of which was the brand hackathon: creating a pitch deck from scratch in response to a client brief. Teams were mentored by Vert Mobile’s Kevin Planovsky, Saatchi & Saatchi’s Kayla Green, R/GA’s David Womack, MRY’s David Berkowitz, Momentum Worldwide’s Jennifer Winberg, and Roundarch Isobar’s Mike DiGiovanni.
Three hypothetical briefs were distributed, with two teams competing against one another for each. Brief A was from a spirits brand that wanted a mobile experience that would help extend brand loyalty following college graduation and into adulthood. The blue team, led by Vert Mobile co-founder Kevin Planovsky, competed against the orange team, mentored by Saatchi & Saatchi’s digital strategy director Kayla Green. The blue team won the brief, designing an app that collects photos and video from a night out with your friends and compiles it into a shareable recap.
The green and red teams, led by MRY CMO David Berkowitz and R/GA creative director David Womack respectively, competed against each other on Brief B, a hypothetical Olympics 2014 sponsorship by Samsung. The challenge was to create a mobile experience that would engage users with the Games earlier by creating social connections with athletes. The red team, with rising stars from agencies like Pereira O’Dell, Roundarch Isobar, and Mediacom, took home the trophy with their “Everyday Olympian” app that builds a community of users and athletes competing in social-based tasks and tracking their side-by-side progress.
Finally, purple and yellow competed against one another on the automotive brief – a car company looking to engage the dwindling car-buying millennial demographic with a proprietary, customized in-car mobile and digital experience. Jennifer Winberg of Momentum Worldwide led the winning purple team, who created a customizable Dash experience with an impressive suite of detailed features. It was a close competition with the yellow team’s socially immersive test-drive platform, led by mentor Mike DiGiovanni, emerging tech lead for Roundarch Isobar.
To look at slides from the team brand hack presentations, mentor how-to and case study presentations, see here. To view footage of the sessions from the Camp, please see Digiday’s vimeo page here.
-
LiveIntent, UTA, Starface, TRUFF and Sharethrough are nominated for the 2023 Future Leader Awards
The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the next generation of leaders making significant impacts in their respective industries. This year’s nominees demonstrated the importance of creating engaging content and experiences to meet the needs of both consumers and employees. For example, Victoria Bishara de Leon, director of content […]
-
PlayStation and MOCEAN, PinkNews, TheSoul Publishing and INNOCEAN USA are 2023 Digiday Video and TV Award winners
This year’s Digiday Video and TV Awards winners focus on diversity and inclusion, with a greater emphasis on representing marginalized groups and more accurate and respectful depictions of diverse communities in television and film. This group of winners has also increased the production of original content — especially long- and short-form video — to reach […]
-
Barkley, MiQ & iProspect, PinkNews, Chewy and NBC News Custom Productions are among this year’s Digiday Video and TV Awards shortlist nominees
The interest in short-form video content across social media platforms has grown exponentially, with most companies now maximizing engagement through multi-channel means. This year’s Digiday Video and TV Awards finalists focused on diversity and representation, with efforts to accurately and respectfully depict diverse communities in media. They also showed heavy investment in ad tech innovations, […]
-
SponsoredHow ironSource’s hybrid mediation solution is enhancing mobile ad monetization
Produced in partnership with Marketecture The following article highlights an interview between Nimrod Zuta, ironSource’s senior vice president of product, and Eric Seufert, general partner at Heracles Capital. Register to watch more of the discussion and learn how advertisers are leveraging hybrid mediation solutions to fuel more effective ad monetization. Advertisers are facing a particular […]
-
Aveda, Consumer Reports and Harry’s are winners of the 2022 Greater Good Awards
The honorees of this year’s Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognized the importance of uplifting their local and global communities, wielding resources and platforms to address issues from sustainability to well-being and equality. Many of this year’s entrants and subsequent winners collaborated with other businesses, innovators, thought leaders and […]
-
McDonald’s, Spotify, Redefine Meat and Nissan are Digiday Marketing and Advertising Awards Europe winners
The list of winners of the 2022 Digiday Marketing and Advertising Awards Europe highlights how companies are leaning on social media and data-based content strategies to drive brand engagement. Sustainability and other meaningful practices remain top priorities for consumers and companies, with many of this year’s entrants and subsequent winners striving to show their commitment […]
