Brand Hacking at the Digiday Agency Summit

At the Digiday Agency Summit in Palm Springs, Calif., Feb. 19-21, attendees from agencies, technology companies and startups will have the opportunity to work together to hack a brand business challenge.

Digital agency iCrossing and a client brand will put on a contest for DAS attendees to showcase the power of collaboration among marketers, startups and vendors. Participants will be broken into teams and presented with the same challenge: How can a traditional, legacy brand raise awareness among millennials?

After lunch on Feb. 20, teams consisting of creatives, strategists, technologists and brand marketers will hit the war room and be given a set of tools including Wacom digital drawing tablets to determine how their collective skills and technologies can solve the challenge. Each team member will get to showcase to one another and the brand how their company, skill or ideas can help solve real business problems. Teams will present in front of judges from the brand who will help pick the winner.

The Agency Summit will also feature Digiday’s own Jack Marshall discussing his recent side project (created with fellow Digiday staffers Saya Weissman and Brian Braiker): a single-serving site that generates absurd Twitter bios It has received tens of thousands of pageviews and thousands of shares in its first couple of hours after launch yesterday, and it was featured in TechCrunch, The Daily Dot and Laughing Squid.

Other highlights at DAS include:

  • Jim Cuene, vp of marketing strategy for GoKart Labs and former director of interactive at General Mills, presenting a case study on what GoKart learned about its business model while helping evolve its
  • Baba Shetty, chief strategy and media officer at Digitas, discussing how agencies can help influence and improve client culture to produce better collaborations
  • Mark Singer, principal for Deloitte Digital, providing insights into what CMOs are looking for from their agencies in today’s advertising ecosystem
  • Austin Mahler, vp of client partnership for Rokkan, giving a case study on how they worked with iconic brand Fancy Feast to re-architect their digital and social presence and reach the millennial audience, with success that landed them at New York Fashion Week this past fall

See here for the full agenda.  The Digiday Agency Summit will gather the brands, agencies and technology leaders who are at the forefront of exploring and implementing cutting-edge marketing tactics.

Join us in Palm Springs to get a behind-the-scenes look at some of the most successful campaigns in advertising. We hope to see you there.

More in Announcement

PepsiCo, Innovid and Paramount+ are 2024 Digiday Video and TV Awards winners

This year’s Digiday Video and TV Awards winners found success with emotional stories and meaningful experiences that foster connections and drive brand affinity. This storytelling extended to social video campaigns, emerging technologies and offerings to reach wider audiences with compelling content. For instance, in the Best Ad Tech Innovation category, PepsiCo won for using enhanced […]

Ring, Party City, 22squared, GSD&M, Pizza Hut, Carhartt, January Digital and Movers + Shakers are 2024 Digiday Media Buying and Planning Awards winners

This year’s Digiday Media Buying and Planning Awards winners found success with data-driven, personalized and inclusive campaigns across the dynamic media landscape. Agencies and brands are increasingly leveraging emerging technologies and influencer partnerships to amplify brand messaging, engage target audiences and drive impactful results.  In the new Best Use of AI category, home security leader […]

Digitas, Wpromote, Known, Critical Mass and Juice Media are 2024 Digiday Media Buying and Planning Awards finalists

The Digiday Media Buying and Planning Awards recognize the most successful companies, campaigns and technologies in the modern media landscape. This year’s finalists focused on data-driven decision-making, innovation and technology, client collaboration and partnerships, and — perhaps most importantly — adaptability and agility.  A standout for one of several new categories this year — Best […]