Winner’s Circle: Contently and the Contently Quarterly
Digiday’s awards honor the best work in marketing, video, content marketing, publishing and advertising. They are handed out at lavish galas where the winners take home trophies in recognition for their work. Winner’s Circle is a new series that puts the spotlight on Digiday Awards winners: After the ceremony is finished and all the champagne is gone, we ask each winner five questions about the campaign that won them their top honor.
At the 2016 Digiday Content Marketing Awards, the team at Contently won Best Brand Publication for its print magazine, Contently Quarterly. Sam Slaughter, Contently’s vp of content, answered our questions about what his technology platform learned about putting together a print product.
What was the “ah-ha!” moment that led to the creation of Contently Quarterly?
We realized that while everyone was jumping into the content marketing pool, there was a distressing lack of craft and quality to most campaigns. It was clear that for a brand like ours, that believes in the power of storytelling, there was a space to create something beautiful and substantial, something to contrast with the modern media world where Snapchat is the channel du jour and the average person’s attention to a piece of content is less than that of a goldfish. What better than a beautifully designed print mag?
What was the most fun part of working on this campaign?
Bringing design and editorial together. It’s amazing the amazing things those two departments can come up with when they work together, and how much bigger they are than the sum of their parts. Like Voltron, but with better taste.
What about this project kept you up at night?
I spent a lot of time thinking about what phrase to put on the fortune cookie on the cover.
What did you learn during this campaign that you will apply to future work?
Food stylists are expensive, but entirely worth it.
Which advertising campaign do you wish you had thought of?
The Adobe Marketing Cloud ads by Goodby Silverstein & Partners are so genius. A little too real for those of us who work in digital marketing perhaps, but genius nonetheless.
Learn more about our awards programs by clicking here.
-
Six Degrees, Duolingo, Here We Flo and Knix are among the Future Leader Awards winners for 2023
Digiday Media is thrilled to announce the 2023 Future Leader Awards winners. Representing brands, agencies, retailers and publishers, this year’s winners are focused on promoting diversity, equity and inclusion, creating a culture that values and promotes DE&I within their organizations and products. These leaders are all using their expertise and innovating to create buzz across […]
-
LiveIntent, UTA, Starface, TRUFF and Sharethrough are nominated for the 2023 Future Leader Awards
The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the next generation of leaders making significant impacts in their respective industries. This year’s nominees demonstrated the importance of creating engaging content and experiences to meet the needs of both consumers and employees. For example, Victoria Bishara de Leon, director of content […]
-
PlayStation and MOCEAN, PinkNews, TheSoul Publishing and INNOCEAN USA are 2023 Digiday Video and TV Award winners
This year’s Digiday Video and TV Awards winners focus on diversity and inclusion, with a greater emphasis on representing marginalized groups and more accurate and respectful depictions of diverse communities in television and film. This group of winners has also increased the production of original content — especially long- and short-form video — to reach […]
-
SponsoredHow critical data pillars will increase brands’ confidence in CTV
Mario Diez, CEO, Peer39 With every quarter, the balance of TV viewership slips away from the traditional linear model and more towards connected TV. Less than half of the adults in the U.S. subscribe to cable or satellite, and fewer than half of the households watched linear TV daily in the second half of 2022. […]
-
Barkley, MiQ & iProspect, PinkNews, Chewy and NBC News Custom Productions are among this year’s Digiday Video and TV Awards shortlist nominees
The interest in short-form video content across social media platforms has grown exponentially, with most companies now maximizing engagement through multi-channel means. This year’s Digiday Video and TV Awards finalists focused on diversity and representation, with efforts to accurately and respectfully depict diverse communities in media. They also showed heavy investment in ad tech innovations, […]
-
Aveda, Consumer Reports and Harry’s are winners of the 2022 Greater Good Awards
The honorees of this year’s Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognized the importance of uplifting their local and global communities, wielding resources and platforms to address issues from sustainability to well-being and equality. Many of this year’s entrants and subsequent winners collaborated with other businesses, innovators, thought leaders and […]
