Digiday’s awards honor the best work in marketing, video, content marketing, publishing and advertising. They are handed out at lavish galas where the winners take home trophies in recognition for their work. Winner’s Circle is a new series that puts the spotlight on Digiday Awards winners: After the ceremony is finished and all the champagne is gone, we ask each winner five questions about the campaign that won them their top honor.
At the 2016 Digiday Content Marketing Awards, the team at Contently won Best Brand Publication for its print magazine, Contently Quarterly. Sam Slaughter, Contently’s vp of content, answered our questions about what his technology platform learned about putting together a print product.
What was the “ah-ha!” moment that led to the creation of Contently Quarterly?
We realized that while everyone was jumping into the content marketing pool, there was a distressing lack of craft and quality to most campaigns. It was clear that for a brand like ours, that believes in the power of storytelling, there was a space to create something beautiful and substantial, something to contrast with the modern media world where Snapchat is the channel du jour and the average person’s attention to a piece of content is less than that of a goldfish. What better than a beautifully designed print mag?
What was the most fun part of working on this campaign?
Bringing design and editorial together. It’s amazing the amazing things those two departments can come up with when they work together, and how much bigger they are than the sum of their parts. Like Voltron, but with better taste.
What about this project kept you up at night?
I spent a lot of time thinking about what phrase to put on the fortune cookie on the cover.
What did you learn during this campaign that you will apply to future work?
Food stylists are expensive, but entirely worth it.
Which advertising campaign do you wish you had thought of?
The Adobe Marketing Cloud ads by Goodby Silverstein & Partners are so genius. A little too real for those of us who work in digital marketing perhaps, but genius nonetheless.
Learn more about our awards programs by clicking here.
More in Awards
Mastercard, Samsung and 7-Eleven are 2024 Greater Good Awards winners
The honorees of this year’s Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the importance of empowering communities and fostering economic opportunities, both globally and closer to home. Many of this year’s entrants and subsequent winners also collaborated with mission-driven organizations to amplify their efforts in education, inclusion and sustainability. For […]
Digitas, Critical Mass and Twitch are among the 2024 Digiday Awards winners
This year’s winners showcase the most innovative trends in brand engagement, from creating interactive experiences that draw consumers into the narrative to leveraging cross-platform strategies that expand reach and impact. Data-driven personalization allows brands to connect with specific audiences, while emotional storytelling fosters deep bonds with consumers. The campaigns also stood out for their global […]
Ancestry, Cécred and United Airlines are among the 2024 Greater Good Awards finalists
The 2024 Greater Good Awards are presented by Digiday, Glossy, Modern Retail and WorkLife, and showcase the work being done around social causes, its impact, and ultimately those working toward the greater good. This year’s finalists exemplify the powerful themes driving change across industries. From empowering communities through education to fostering economic equity and opportunity, […]