Typeface, Reveal Mobile, Calendly, Minute Media and Yahoo are among this year’s Digiday Technology Awards finalists

Micro-personalization with AI, e-commerce technology, privacy compliance and partnerships proved the driving factors for success in this year’s Digiday Technology Awards shortlist.

As the judges’ choices illustrate, the submissions that came in a cut above demonstrated brands’ passion for balancing data privacy and highly effective personalization — adopting technologies and integrating with partners to achieve both. 

The most-entered category this year was Best AI Tool. 

Typeface, a major standout in the category, is a generative AI application helping businesses create personalized content quickly and effectively. Typeface combines AI’s speed with meaningful brand personalization and control, meaning companies can generate personalized content at scale but not sacrifice privacy assurances. 

Reveal Mobile boasted the greatest number of finalist nominations — four in total. As a provider of location intelligence, geofencing and campaign attribution solutions, it partnered with Offbeat to run a paid social campaign on TikTok that drove location visits for one of the agency’s national restaurant clients. With Reveal Mobile’s geotargeting platform and foot-traffic attribution reporting, the TikTok campaign provided a 30X ROI, helping to prove the value of these tactics in the brand’s media mix. 

Calendly received a nomination for Best Sales Automation Tools and Platform for its launch of Calendly Routing, which helps pressured, time-strapped sales and marketing teams to qualify, route and book meetings quickly, speeding up the sales cycle, increasing conversion rates and providing a better customer experience. Users of Calendly Routing have created an automated, effective inbound sales process that yields conversion and drives alignment with marketing teams. Some have reported gaining 10–12 hours back each month that was previously spent manually managing the scheduling process. 

Minute Media’s Asaf Peled secured a finalist spot for Founder of the Year. As a leading technology and digital content company, Minute Media provides its clients with the tools to succeed in an ever-changing digital environment by leveraging its experience as a publisher. Asaf has led the company to tremendous success, including launching its own SSP, leading to an integrated partnership with Amazon Publisher Services’ TAM. Asaf also guided Minute Media into commercial partnerships, including collaborations with WhatsApp, Pennington, Pepsi, Kay Jewelers, Kia, Expedia, DoorDash and more. 

For Best Buy-Side Programmatic Platform, Yahoo, in partnership with Marriott, snagged a finalist spot for the “Where Can We Take You” campaign. Marriott leaned further into its existing partnership with Yahoo to increase brand awareness, attract new customers and drive bookings with increased campaign efficiency and return on investment. By leveraging a wide range of Yahoo services — from an interactive mobile trip planning tool and shoppable video to impactful DOOH in luxury fitness and gold environments — the campaign resulted in 2x consumer engagement and a 50% increase in return on ad investment. 

All in all, what the judges selected in 2023 shows that tech companies are empowering advertisers and publishers to offer more targeted, personalized campaigns, resulting in better returns and elevated customer experiences. 

See the complete list of finalists below. 

Best Affiliate Marketing Platform
Hilton & Rakuten Advertising
impact.com
Litter-Robot & Partnerize

Best AI Tool 
BENlabs
Dstillery
LivePerson & Virgin Media
Papercup
Pixability + McGarrah Jessee
Typeface

Best Attribution Tool
Dominos
Experian Marketing Services
Fetch
Measured Incrementality Platform
PulsePoint
Reveal Mobile
Spectrum Reach

Best Buy-Side Programmatic Platform
AdTheorent
Atlas by Talon
MediaMath
Nexxen DSP
Vistar & Church
Yahoo & Marriott

Best Content Management System
eMagazines

Best Content Marketing Platform
Critical Mass
Curacity 
Issuu
Linkwell Health
Nativo
Optimizely

Best Cookieless Identification Technology
fullthrottle.ai
Havas and ID5
Ogury
Quantcast
SORT® by Perion
Wunderkind

Best CRM Platform
Act!
stc NAWAQL
Merlin

Best Customer Data Platform
Decile 
Epsilon
Lytics & Land O’Lakes
MongoDB and Twilio Segment
Olo & BelAir Cantina
Treasure Data

Best Data Lead
Jonathan Zile, PulsePoint
Will Sach, Director of Data Strategy at News UK

Best Data Management Platform
Audigent
Club Carrefour
News UK
Permutive

Best Data Team
Demandbase
Fifty & Avalon
New York Times Advertising
News UK
Ovative Group
PulsePoint

Best E-Commerce Technology
Bambuser
Best Buy
GroupBy
LivePerson & Virgin Media
RevLifter
Yext in partnership with Casio

Best Esports/ Gaming Ad Technology
Equativ
Gamelight
OneFootball, SPORTFIVE and Bidstack
TrafficGuard
VDO.AI

Best Event Platform
Kaltura Events
Wistia Live

Best In-Store Technology
Cooler Screens
The CR Recommended Mark

Best Influencer Marketing Platform
Brandwatch
Gumball
Influencity 
Spectrum Brands and Mavrck
Tagger

Best Location Data Platform
DAC & TransparenSEE
Foursquare
InMarket and Bob Evans Farms
Lastmile
Locala & Captura Group
Reveal Mobile

Best Marketing Analytics Platform
Digital Remedy
Known and AMC+
Ovative Group
Pecan
Pickaxe
Upwave + TheTradeDesk

Best Marketing Automation Platform
Club Carrefour
Cognitiv
Dominos
Flight Control
Fluency 
GetResponse
Inuit Mailchimp

Best Measurement Solution
Bombora
Fospha & Huel
LoopMe
Measured Incrementality Platform
DISQO
Reveal Mobile

Best Mobile Marketing Platform
Adjust Suite
AdTheorent
AppsFlyer
Gamelight
Liftoff
PLAYSTUDIOS

Best Monetization Platform for Publishers
Adtelligent
Chartboost
Keystone by Outbrain
Nucleus & Vouchercloud
Playwire
PubMatic’s OpenWrap

Best Native Advertising Platform
AdAdapted
Taboola

Best Partner Clean Room
Disney
InfoSum
MiQ and BASK

Best Personalization & A/B Testing Platform
Amplitude
Dugout 
Flight Control
KFC Philippines x Braze
MoEngage
Optimizely

Best Podcast Platform 
Gumball

Best Sales Automation Tools & Platform
Calendly
Conga
Impartner
Seismic
stc

Best Sell-Side Programmatic Platform
Beachfront
Magnite
Nexxen SSP
Permutive
Publica
Reset Digital

Best Social Marketing Platform
Brandwatch
Evocalize
Khoros

Best Subscription Platform
Best Buy
Fooji
Reveal Mobile

Best Sustainable Ad Tech Platform
Assertive Yield
Duration Media
Good-Loop
OpenX
Sharethrough
Viant Adtricity

Best Video Ad Server
Beachfront
Publica

Best Video Management Platform
Bambuser
Emplifi & Bensons for Beds
Endeavor Streaming Partnership with Feld Entertainment
Kaltura TV Platform
Peerly Inc.
Wildlife Studios & tvScientific

Founder of the Year
Allego Revenue Enablement Platform, Yuchun Lee
Asaf Peled, Minute Media
Audigent Founder and CEO, Drew Stein
Erik Requidan and Justin Hansen, Media Tradecraft
Sabio Holdings, Aziz R.

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