Sky News, Hearst UK and RT are Digiday Media Awards Europe winners

digiday media awards europe

This year’s Digiday Media Awards Europe honor a wide variety of publishers, media brands, advertisers and technology companies. Honorees traversed an array of subject matter and areas of expertise, from travel to LGBT rights. 

Across categories, winners displayed a commitment to crucial social causes, from sustainability to fighting descriminition. They also displayed a commitment to next-level content and innovative distribution strategies, achieving cultural relevance while reaching audiences through their preferred platforms and content formats.

Winners include:

Sky News: For Deep Ocean Live, a team of Sky News journalists became the first reporters to broadcast live, without being attached to cables, from submersibles beneath the surface of the Indian Ocean. The broadcast, which ran across multiple platforms and social networks, took a deep dive into two issues of global (and oceanic) importance: climate change and plastic pollution.

Hearst UK, Mindshare and Comfort: Hearst UK, Mindshare and detergent brand Comfort countered wasteful fashion trends with a very simple solution: Buy less, and wear what you own more. The branded content program, which featured both editorial and video content, ran across Elle and Cosmopolitan, delivering a stellar 40 percent video completion rate. Sustainability isn’t just an urgent ethical issue — it sells.

RT: Lessons of Auschwitz: Nine high school students traveled from Moscow to the Auschwitz Memorial in Poland to learn more about the horrors of the Holocaust, then expressed their reactions in VR. The project was a powerful reminder that the past is not past — and that digital storytelling can strengthen the bonds between generations.

Download this guide to explore all the winners of the 2020 Digiday Media Awards Europe. In each section, you’ll find a quick rundown of the campaigns, along with insights into why they won and what we can learn from them.

https://digiday.com/?p=375721
Digiday Top Stories
  • Aveda, Consumer Reports and Harry’s are winners of the 2022 Greater Good Awards

    The honorees of this year’s Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognized the importance of uplifting their local and global communities, wielding resources and platforms to address issues from sustainability to well-being and equality. Many of this year’s entrants and subsequent winners collaborated with other businesses, innovators, thought leaders and […]

  • McDonald’s, Spotify, Redefine Meat and Nissan are Digiday Marketing and Advertising Awards Europe winners

    The list of winners of the 2022 Digiday Marketing and Advertising Awards Europe highlights how companies are leaning on social media and data-based content strategies to drive brand engagement. Sustainability and other meaningful practices remain top priorities for consumers and companies, with many of this year’s entrants and subsequent winners striving to show their commitment […]

  • Coca-Cola, Edelman and Tropicana are winners of the 2022 Digiday Awards

    The 2022 Digiday Awards winners illustrated how companies are navigating innovative technologies and taking a stand for inclusivity. Many of this year’s entrants and subsequent winners are also partnering with charities on large-scale initiatives and experimenting with new tactics for Gen Z. Inclusivity was at the heart of why the judges, for example, recognized Havas […]

  • Aveda, OLAY, Nike and Ally are finalists for this year’s Greater Good Awards

    For many brands in this year’s Greater Good Awards shortlist, making a positive impact on their local communities — whether through internal or consumer-facing initiatives — is highly evident as a top priority. The throughling: companies are increasingly using their platforms to communicate the importance of sustainability, wellbeing and equality.  In one example, cosmetics company […]

  • Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners

    The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. This year, e-commerce, sustainability and influencer marketing emerged as themes most often seen among the entrants and subsequent winners.  For example, Commerce Layer is among the judges’ picks, winning […]