sweInteractive agency and Publicis Groupe subsidiary SapientRazorfish leads the third annual Digiday Signal Awards with three wins: Best Interactive Content Platform for its “Conference Rock” conference call line; Best Mobile App Platform for its digital collaboration with Indonesian telecom company Telkomsel; and Best Video Marketing & Advertising Platform for Magic Window, a collaboration with Children’s Hospital Colorado to bring the outside world to hospitalized children via YouTube Live feeds.
The Digiday Signal Awards recognize the technology platforms that are bringing efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers.
Other winners include Spanish-language broadcast media company Univision, which won Best Influencer Marketing Platform for its Creator Network, and software giant Adobe, which won awards for Best Marketing Analytics/Attribution Platform and Best Content Marketing Platform.
This year’s winners will be honored alongside the Digiday Awards winners in a ceremony in New York City in November. See the full list of winners below.
Data
Best Audience Measurement Platform
iQ Media
Best Cloud Data Integration Platform
Dell Boomi – Boomi AtomSphere
Best Data Management Platform
ownerIQ – Transparent Second-Party Data Marketplace
Best Marketing Analytics/Attribution Platform
Adobe – Adobe Analytics
Best Marketing Dashboard Software
Amobee – Amobee Brand Intelligence
Best Mobile (& Web) Analytics Platform
Chartbeat – Chartbeat Publishing Platform
Content & Experience
Best CMS and Web Content Management Platform
CI&T – Coca-Cola Go! Platform
Best Content Marketing Platform
Adobe – Adobe Experience Manager
Best Testing & Personalization Platform
Chartbeat – Chartbeat Engaged Headline Testing
Best Email Marketing Platform
Epsilon – Agility Harmony
Best Interactive Content Platform
SapientRazorfish – Conference Rock
Best Marketing Automation Platform
Koddi
Best Mobile App Platform
SapientRazorfish and Telkomsel – Langit Musik
Commerce & Sales
Best Location-Based Platform
SweetIQ
Best Sales Automation Tools & Platform
Gong – Gong.io
Best E-Commerce Platform & Carts
PointSource – Soccer.com
Best Retail Technology
Quotient Technology Inc. – Quotient Retailer iQ
Advertising & Promotion
Best Video Marketing & Advertising Platform
SapientRazorfish and Children’s Hospital Colorado – Magic Window
Best Social Advertising Platform
Taptica
Best Native/Content Advertising Platform
Narrativ
Best Mobile Marketing Platform
Cheetah Ads
Best Display & Programmatic Advertising Platform
365 Connect
Social & Community
Best CRM Platform
Delivery Hero & Appboy
Best Social Media Marketing Platform
True Anthem
Best Influencer Marketing Platform
Univision Creator Network
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