Digital agency R/GA leads the 2016 Digiday Awards with five nominations total. It is in the running for Best Branding Consumer Campaign for “Super Bowls” campaign for Jet.com, Best Product Launch for the Samsung Galaxy S6 mobile phone, Best Use of Social for the “Straight Outta” campaign and Best Use of Mobile and Best Creative for Samsung’s “ANTIdiaRy” campaign to promote the release of Rihanna’s eighth studio album “ANTI.”
The winners for each category will be announced at the Digiday Awards gala, taking place on November 17 in New York City. Other campaigns up for a Digiday Award include the ubiquitous “Straight Outta Somewhere” social campaign by PMG and “It’s On Us”, an anti-sexual assault campaign cosigned by President Barack Obama and Vice President Joe Biden and produced by agency Mekanism.
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Aveda, OLAY, Nike and Ally are finalists for this year’s Greater Good Awards
For many brands in this year’s Greater Good Awards shortlist, making a positive impact on their local communities — whether through internal or consumer-facing initiatives — is highly evident as a top priority. The throughling: companies are increasingly using their platforms to communicate the importance of sustainability, wellbeing and equality. In one example, cosmetics company […]
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Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners
The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. This year, e-commerce, sustainability and influencer marketing emerged as themes most often seen among the entrants and subsequent winners. For example, Commerce Layer is among the judges’ picks, winning […]
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Warner Bros. Discovery, Cancer Research UK, Marriott Bonvoy and Bidstack are Digiday Marketing and Advertising Awards Europe finalists
European marketers turned to data-based content strategies across a wide range of channels to help drive engagement for brands. For many companies in this year’s Digiday Marketing and Advertising Awards Europe shortlist, attracting Gen Z consumers and highlighting their meaningful practices are also top priorities. Warner Bros. Discovery received a nomination for Best Use of […]
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SponsoredHow brands are harnessing full-funnel measurement for growth
Sponsored by Amazon Ads Full-funnel marketing is how brands capture existing demand and create new demand. According to McKinsey, campaigns that combine brand and performance elements deliver a higher return than those targeting performance channels alone. As a result, brands are increasingly integrating upper- and lower-funnel strategies rather than viewing them as two distinct functions. […]
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Teads, Edelman, VICE Media Group and Imagination are among this year’s Digiday Awards finalists
Innovation and inclusivity emerged as significant themes in this year’s Digiday Awards shortlist. With a cookieless environment on the horizon, companies are experimenting with new ways to interact with their customers as well as serve communities often left behind. Teads received a nomination for Most Innovative Technology Platform. The company enables brands to connect directly […]
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Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists
E-commerce, sustainability and influencer marketing emerged as focus points in this year’s Digiday Technology Awards shortlist. As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. Shopify earned a nomination for Best E-Commerce Technology. Brands and creators […]
