NowThis, Twitch and Code and Theory win at the Digiday Fall Awards Gala

NowThis, Twitch, Code and Theory, Group SJR and Salesforce are among the winners emerging from the Digiday Fall Awards Gala, which was attended by Turner, Dow Jones, MailChimp and CBS Interactive, all of whom were finalists. The event, which recognized work across the Digiday Awards, Digiday Technology Awards and Digiday Worklife Awards, was held at The Lighthouse at Chelsea Piers in New York City.

Mobile news publisher NowThis, part of the Group Nine family of media brands, is this year’s winner for Most Innovative Publisher under the Digiday Awards. The seven-year-old digital publisher now reaches over 115 million people per month in the U.S. alone, 60% of whom are millennials. This is, in part, due to an increased number of conversations with newsmakers ranging from Alexandria Ocasio-Cortez to Robert De Niro to RuPaul. Also winning a Digiday Award is Code and Theory. Work on behalf of brands like CNN, Nasdaq, Adidas and J.P. Morgan Chase has landed the New York City-based group Creative Agency of the Year.

Amazon-owned Twitch was named Best Video Marketing and Advertising Platform under the Digiday Technology Awards. The streaming service teamed up with Reese’s to create an experience that allowed users to simulate an Easter Egg hunt across five sponsored influencer streams. Also winning a Digiday Technology Award is Salesforce Marketing Cloud, which was named Best Marketing Automation Platform.

Taking home the Digiday Worklife Award for Most Innovative Culture, which is awarded to the company whose culture best fosters unique, original and successful thinking demonstrated by tangible results, is Group SJR. The idea-obsessed marketing consultancy focuses its efforts on ideas, not hierarchy.

See the full list of winners below.

Best Use of Social
Performics and Xfinity xFi Pods

Best Use of Video, sponsored by Tubular Labs
Ancestry, SundanceTV and The Content Collective – Railroad Ties

Best Branding Consumer Campaign
Nebraska Tourism Commission – “Nebraska. Honestly, it’s not for everyone.”

Multi-Platform Campaign of the Year
Land O’Lakes and The Martin Agency – SHE-I-O

Most Innovative Publisher

Creative Agency of the Year
Code and Theory

Media Agency of the Year

Brand of the Year
Verizon Media

Most Innovative Culture
Group SJR

Most Passionate Employees
Gear Patrol

Most Dedicated to Employee Growth

Most Dedicated to Employee Wellness
One Thousand Birds

Most Committed to Diversity and Inclusion

Most Committed to the Community/Social Good

Employer of the Year
Critical Mass

Best Video Marketing and Advertising Platform
Twitch for

Best Marketing Automation Platform
Salesforce Marketing Cloud

Best Social Marketing Tools/Platform
Tiger Pistol

Best Display and Programmatic Advertising Platform
GumGum for Verity

Best Monetization Platform for Publishers

Best Location-Based Platform

Best Customer Data Platform

More in Awards

Twitch, iHeartMedia and Priceline are among the 2023 Digiday Award winners 

The 2023 Digiday Awards highlighted a surge in different techniques to gain customer engagement, from multisensory encounters to infusing cutting-edge technologies and more. This year’s winners also focused on collaborative partnerships to access untapped markets, craft distinctive offerings and spur innovation. One program that touches upon all these themes won Best In-Game Advertising Strategy — […]

Edelman, Procter & Gamble, The Atlantic and Popeyes are finalists for this year’s Digiday Awards

This year, immersive brand journeys and multi-platform campaigns have become essential strategies for brands to tap into new markets and diverse audiences with innovative and unique offerings. Finalists for the 2023 Digiday Awards have also leaned on influencer marketing, brand collaborations and visual storytelling to foster deeper connections with their audiences. For instance, in the […]

LivePerson, Virgin Media, Papercup and Seismic are 2023 Digiday Technology Awards winners

The full roster of 2023 Digiday Technology Awards winners highlighted how companies are adopting new technologies in pursuit of highly effective personalization balanced with data privacy.  Among the prevalent themes this year were micro-personalization with AI, e-commerce technology as well as privacy compliance and partnerships. Putting artificial intelligence at the forefront was LivePerson, winner of […]