Meet the Digiday Retail Award Winners

SapientNitro took home Best in Show at the 2014 Digiday Retail Awards honoring overall excellence and achievement in online retail marketing and advertising in the past calendar year. SapientNitro won for its Avon Mobile Brochure 2.0, a mobile application that helps Avon makeup sellers keep track of all available products and customer orders. The company also won “Best Mobile Brand/Commerce Experience.”

The complete list of winners follows:

Cabela’s, the Nebraska-based retailer of outdoor recreational merchandise, won “Best In-Store Digital Retail Experience,” for its work by agency Spredfast.

Marketing agency redpepper and Claire’s, the 1990s lodestar of America’s malls, took home “Best Digital Brand Marketing Campaign” for its line of Claire’s Project BFF Jewelry.

Brooklyn-based digital agency Huge won for “Best Retail Website” for FatFace.com, an activewear retailer; and “Best Overall E-Commerce Experience” for client Restoration Hardware’s Rhcontemporaryart.com, a site for emerging artists.

JCPenney’s Super Bowl XLVIII Twitter campaign #TweetingWithMittens earned agencies Victor & Spoils, EVB, and PMK*BNC the award for “Most Innovative Use of Social Media.”

Red-Orbit.com, a digital marketing firm in Slovenia, won “Best Use of Data.” Red Orbit worked with consumer electronics retailer Big Bang to maximize digital marketing performance based on advanced analytics that tracked the consumer decision journey.

Grocer Sam’s Club and digital agency Rockfish won “Most Innovative Use of Technology To Drive Sales.” Rockfish retooled Sam’s Club’s mobile apps for iPhone and Android, letting users purchase items easily and serving them with custom content.

Skechers’ Performance Division footwear and Internet radio provider Pandora won “Best Content Marketing/Content Program” Pandora helped boost awareness of Skechers’ running shoes by curating playlists according to runners’ needs.

Lastly, Staples Canada, in partnership with predictive marketing software company Kenshoo and digital coupon platform RevTrax, won “Best Direct Digital Marketing Campaign” for www.staples.ca, Canada’s stationery and office supplies destination.

https://digiday.com/?p=104667

More in Announcement

Amazon, Disney and NBC Sports are among this year’s Digiday Streaming and Video Awards finalists 

The 2025 Digiday Streaming and Video Awards finalists reflect a clear trend: brands and agencies are prioritizing measurable results, personalization and creative collaborations to deliver high-impact campaigns. From AI-enhanced contextual targeting to personalized content powered by data, the work honored this year showcases how emerging technology and smart partnerships are redefining marketing success. Amazon joined […]

Critical Mass, Wondery, Publicis Imagine and Hulu are 2025 Digiday Media Buying and Planning Awards winners

This year’s Digiday Media Buying and Planning Awards winners demonstrated a trend toward personalized, inclusive campaigns that leveraged high-impact creative and cross-channel integration to drive impactful results. Brands and agencies are also increasingly leaning on strategic partnerships and influencer marketing to amplify brand messaging and foster brand loyalty.  Critical Mass showcased the value of personalized […]

Snapchat, LEGO, Disney and Courageous Studios are among the 2025 Digiday Media Buying and Planning Awards finalists

The Digiday Media Buying and Planning Awards recognize companies, campaigns and technology that have been most successful in the modern media landscape. This year’s nominees prioritized technology-driven storytelling, strategic brand partnerships and immersive and interactive experiences.  Snapchat and LEGO stand out in the Best Emerging Technology Campaign category for the pair’s redefined digital play with […]