Cookies, coffee, ‘Chef’ soundtrack: How Digiday Awards judges prepare for a campaign launch
Food, music, caffeine, adrenaline-infused panic: Every marketer handles the weeks of stress before a campaign launch differently. The 2016 Digiday Awards regular deadline is tomorrow at midnight, and marketers with entries to finish before the fees increase will be dealing with the stress of the deadline in any way they can.
Ahead of the deadline, five Digiday Awards judges — no slouches in the media and marketing departments themselves — shared how they and their teams get through the tough weeks before their work is released to the world.
Nick Yaeger, managing director, Politico FOCUS
This may seem a little weird but when crunch time hits, it is a guarantee that the “Chef” soundtrack will make an appearance in our office. Something about the Cuban beats brings us to a happy place. Oh yeah, and of course we need a baker’s dozen from Captain Cookie to keep us going.
Teal Newland, svp, marketing and partner management, Condé Nast Entertainment
Exercise. But not just exercise — exercise I can win. Flywheel, a group cycling studio, lets you compete against other participants and it feels so good to have a come-from-behind victory in minute 44 of a 45-minute class.
L
iberty Kelly, head of sales, Americas, Spotify
Without a doubt, music fuels the movement and feeds the soul. I am a ‘binge’ listener, which means I’ll listen to the same music over and over, which is energizing. For times when I really need to concentrate, I’ll play the “Deep Focus” playlist, which seems to work.
Ashley Serotta, senior director, digital marketing & e-commerce, Living Proof
Come in early, put on headphones and my ‘get things done’ playlist.
Kim Patel, senior manager, strategy & operations, AOL
Lots of bottled Starbucks iced coffee (in the office), and heading to work early that week blasting my ‘pump up’ playlist on Spotify.
Mike Isabella, director of consumer engagement, Timberland
Coloring books, yoga, long hikes. OK, that’s all a lie. Mostly panic, pizza and coffee. We call it the PPC method.
The regular deadline for the 2016 Digiday Awards is this Thursday, July 14. Learn more about the awards and enter by clicking here.
More in Awards
NFL, Verizon, NBCUniversal and Adobe are among the 2026 Digiday Content Marketing Awards Winners
This year’s Digiday Content Marketing Awards winners demonstrate how brands are shifting toward more authentic, community-driven approaches to content. By partnering with creators, experts and complementary brands, organizations are building trust while reaching audiences through more relevant storytelling. The winning work also highlights the rise of interactive experiences that move beyond traditional campaigns, creating opportunities […]
Ford, Amazon Prime Video and Pokémon are among the 2026 Digiday Content Marketing Awards finalists
This year’s Digiday Content Marketing Awards finalists are creating interactive experiences and leaning on immersive storytelling to foster loyal audiences and build deeper connections. Dedicated channels and content ecosystems are enabling brands to better service niche audiences, while localization and multilingual content are helping brands connect with consumers worldwide. Finally, cross-platform strategies allow advertisers to […]
Uber, Time and eos are 2026 Future Leader Awards finalists
The Future Leader Awards, presented by Digiday, Glossy and Modern Retail, recognize the next generation of leaders making a significant impact in their industry, with 10 years of experience or less. This year’s finalists represent a new wave of leadership defined by forward-looking strategy and cross-functional execution. Their work is grounded in measurable outcomes, delivering […]