Good content marketing takes full advantage of its medium or channel, and with the announcement that the deadline for submission to the Digiday Content Marketing Awards has been extended to Mar. 28, we thought we’d share a few examples of diverse, creative work that does just that.
Take a look at the pieces below. Then, if you’re feeling inspired, submit some of your own work to the awards.
Rapha’s video channels (Youtube and Vimeo)
By mastering a golden-hour aesthetic, Rapha communicates the serene loneliness of the long-distance cyclist through its video content in a way that draws the viewer in and would make any attempt at a hard sell particularly gauche. Oh the feels.
Rapha Gentlemen’s Race: Adelaide from RAPHA on Vimeo.
Jawbone’s infographics (Tumblr)
Points are always awarded for originality. Jawbone mixes whimsical design and interesting statistics gleaned from the habits of its UP wearable technology users to create UPXART, a series of infographics and more. It makes these available to share through Tumblr.
Budweiser’s Made in America Playlist (Spotify)
Launched to promote an event (Budweiser’s 2013 Made in America Festival), at least some of the powerhouse artists on this list, from Beyonce to Nine Inch Nails, are sure to appeal to everyone. While it can seem a bit too varied, Budweiser took on the branded playlist idea in a big way, and for that it’s worthy of recognition.
Whole Foods on Pinterest
In diversifying its Pinterest galleries and encouraging user submissions, Whole Foods leverages all aspects of its target audience’s lifestyle. Along with the usual food porn and recipes, it touches on important topics like reusability, “green” gardening and a healthy, natural body image.
More in Awards
Salesforce, TIME and Fortune Media are among this year’s Digiday Media Awards winners
This year’s Digiday Media Awards winners celebrate new technologies and the power of partnerships throughout their digital media campaigns. Themes across 2024’s winners include leaning into a surge in short-form video content as consumption for the format increases, implementing more interactive storytelling and tech like VR and AR, as well as harnessing collaborations for impactful […]
Marvel Studios, eBay, HelloFresh and Peacock are Digiday Content Marketing Awards winners
This year’s Digiday Content Marketing Awards successfully leveraged video content and personalization to craft compelling narratives that resonated with audiences. User-generated content and content collaboration also emerged as priorities as brands looked to expand reach and audience engagement. For instance, in the Best Event category, eBay won for its partnership with Vogue and rapper Ice […]
The NFL, Nickelodeon, Food Network and Harvard Business Review are Digiday Media Awards finalists
Integration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist. With publishers and brands looking to reinforce their positions as industry leaders, they are also emphasizing quantifiable metrics and real-world impact to highlight the success of their initiatives. In the Best Use […]