Allstate, LinkedIn and Atlantic Re:think are up for Content Marketing Team of the Year
At this year’s Digiday Content Marketing Awards, a brand, a platform and a publisher are vying for the award for Content Marketing Team of the Year. Insurance company Allstate, networking platform LinkedIn and Atlantic:Rethink, The Atlantic’s in-house creative marketing group, are this year’s nominees, hinting at the growth of content marketing teams beyond the usual culprits, agencies.
Mattress brand Casper lives up to last year’s Digiday Awards win for Most Innovative Brand with four award nominations in campaign and innovation categories. It will compete in the Best Brand/Influencer Collaboration for “The Dogfluencer Dinner,” Best New Product Launch/Campaign for its dog mattress launch, Best Use of Snapchat for “Late Night Snap Hacks” and Best Content Marketing Tech Platform for its “Insomnobot 3000.”
Adobe Photoshop also has for nominations, spanning branded editorial and social media categories: Best Branded Content Series for its “Collabograms” campaign, Most Original Use of Facebook, Best Use of Instagram and Best Interactive Content Piece/Series for “There’s Magic Inside.”
See the full list of finalists across all 26 categories here.
The gala will take place in May 2017 in New York City. Tickets are available for purchase here.
More in Awards
Mastercard, Samsung and 7-Eleven are 2024 Greater Good Awards winners
The honorees of this year’s Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the importance of empowering communities and fostering economic opportunities, both globally and closer to home. Many of this year’s entrants and subsequent winners also collaborated with mission-driven organizations to amplify their efforts in education, inclusion and sustainability. For […]
Digitas, Critical Mass and Twitch are among the 2024 Digiday Awards winners
This year’s winners showcase the most innovative trends in brand engagement, from creating interactive experiences that draw consumers into the narrative to leveraging cross-platform strategies that expand reach and impact. Data-driven personalization allows brands to connect with specific audiences, while emotional storytelling fosters deep bonds with consumers. The campaigns also stood out for their global […]
Ancestry, Cécred and United Airlines are among the 2024 Greater Good Awards finalists
The 2024 Greater Good Awards are presented by Digiday, Glossy, Modern Retail and WorkLife, and showcase the work being done around social causes, its impact, and ultimately those working toward the greater good. This year’s finalists exemplify the powerful themes driving change across industries. From empowering communities through education to fostering economic equity and opportunity, […]