Adobe, HYPR and Xaxis are among the Digiday Technology Award winners

Adobe, HYPR, Xaxis, Sailthru, MediaMath and more took home this year’s Digiday Technology Awards.

Fourteen winners have been pre-announced, with seven categories still remaining. The final seven will be revealed at the Digiday Winter Awards Gala, which will take place in New York City this fall. These remaining seven include Best Video and Marketing Advertising Platform, Best Marketing Automation Platform, Best Social Marketing Tools/Platform, Best Display and Programmatic Advertising Platform, Best Monetization Platform for Publishers, Best Location-Based Platform and Best Customer Data Platform.

Adobe has won Best Marketing Analytics/Attribution Platform for Adobe Analytics, its suite of business analytics tools. Part of the Adobe Experience Cloud umbrella, Adobe Analytics counts CPG, tech and travel brands such as Hotels.com, Philips, Epson, WestJet and more among its subscribers.

HYPR takes home the award for Best Influencer Marketing Platform. HYPR is a platform that lets marketers discover and evaluate influencers and also plan, execute and report on their influencer marketing campaigns. HYPR boasts a range of influencer types, including fitness, beauty, food, parenting, travel and more.

Xaxis’ Copilot technology is this year’s Best Personalization & A/B Testing Platform. Copilot is a proprietary AI platform built in-house by Xaxis, which is part of WPP Group, that uses machine learning to build and optimize the media strategies that media traders use to deliver on campaigns for clients.

See the full list of pre-announced winners below.

Best Marketing Analytics/Attribution Platform
Adobe – Adobe Analytics

Best Influencer Marketing Platform
HYPR

Best Personalization & A/B Testing Platform
Xaxis – Copilot

Best Content Marketing Platform
Keywee

Best Mobile Marketing Platform
inMarket

Best Email Marketing Platform
Sailthru – Email Manager

Best Native Advertising Platform
Nativo for Wise Publishing Inc.

Best E-Commerce for Content Platform
StackCommerce

Best Affiliate Network
Partnerize

Best Sales Automation Tools & Platform
KBMax – Snap

Best Digital Retail Technology
TechStyle Fashion Group

Best Data Management Platform
MediaMath

Best Content Management Platform
WP Engine

Best CRM Platform
Zipwhip

https://digiday.com/?p=343863
Digiday Top Stories
  • Aveda, OLAY, Nike and Ally are finalists for this year’s Greater Good Awards

    For many brands in this year’s Greater Good Awards shortlist, making a positive impact on their local communities — whether through internal or consumer-facing initiatives — is highly evident as a top priority. The throughling: companies are increasingly using their platforms to communicate the importance of sustainability, wellbeing and equality.  In one example, cosmetics company […]

  • Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners

    The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. This year, e-commerce, sustainability and influencer marketing emerged as themes most often seen among the entrants and subsequent winners.  For example, Commerce Layer is among the judges’ picks, winning […]

  • Warner Bros. Discovery, Cancer Research UK, Marriott Bonvoy and Bidstack are Digiday Marketing and Advertising Awards Europe finalists

    European marketers turned to data-based content strategies across a wide range of channels to help drive engagement for brands. For many companies in this year’s Digiday Marketing and Advertising Awards Europe shortlist, attracting Gen Z consumers and highlighting their meaningful practices are also top priorities. Warner Bros. Discovery received a nomination for Best Use of […]

  • Teads, Edelman, VICE Media Group and Imagination are among this year’s Digiday Awards finalists

    Innovation and inclusivity emerged as significant themes in this year’s Digiday Awards shortlist. With a cookieless environment on the horizon, companies are experimenting with new ways to interact with their customers as well as serve communities often left behind. Teads received a nomination for Most Innovative Technology Platform. The company enables brands to connect directly […]

  • Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists

    E-commerce, sustainability and influencer marketing emerged as focus points in this year’s Digiday Technology Awards shortlist. As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms.  Shopify earned a nomination for Best E-Commerce Technology. Brands and creators […]