It is practically a job requirement for marketers to master the art of spin with clients, partners and colleagues. At this year’s Advertising Week, Digiday is having an event that puts advertisers’ ability to bend the truth on display.
Lauren Crampsie, CMO of Ogilvy
Chapin Clark, managing director of copy at R/GA
Shenan Reed, chief media officer of Morpheus Media
Sarah Aitken, managing director of Iris New York
Add “Are You Calling Me a Liar?” to your Advertising Week calendar here. We look forward to seeing you there.
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Hyundai, CBS Sports and AB InBev are among the Digiday Content Marketing Awards winners
The list of winners of the 2023 Digiday Content Marketing Awards highlights how companies are leaning on immersive video and interactive social media content to create meaningful connections with growing Gen Z audiences. DE&I initiatives remain top priorities for brands as they develop new ways to share the voice of underrepresented groups. For example, QYOU […]
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HARIBO, Twitch, Regeneron and WSJ’s The Trust are among this year’s Digiday Content Marketing Awards finalists
As new platforms and AI technologies emerge, and younger audiences such as Gen Z dominate digital ecosystems, an increasing number of brands are investing in content creation efforts that personalize experiences and reflect diversity, equity and inclusion values. These developments are reflected in this year’s Digiday Content Marketing Awards shortlist. HARIBO partnered with Barkley and […]
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Hearts & Science, Canidae and Levi’s are Digiday’s Media Buying and Planning Awards winners in 2023
This year’s Digiday Media Buying and Planning Awards winners traversed a saturated media environment marked by several global crises spanning political, social and economic issues. To make their messages stand out, they needed to confront a range of variables. As Gen Z’s demand for inclusive and values-aligned campaigns expanded, brands and agencies worked toward tackling […]
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SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
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Hearts & Science, Spectrum Reach, Champion, Madewell and Comfort Dental are finalists for this year’s Digiday Media Buying & Planning Awards
For the agencies and brands in this year’s Digiday Media Buying & Planning Awards, far and wide, the most critical investments of the past year have been marked by innovative ways to use data and emerging channels to propel advertising campaign success stories. In the Best Use of Data category, nominees include Spectrum Reach for […]
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Six Degrees, Duolingo, Here We Flo and Knix are among the Future Leader Awards winners for 2023
Digiday Media is thrilled to announce the 2023 Future Leader Awards winners. Representing brands, agencies, retailers and publishers, this year’s winners are focused on promoting diversity, equity and inclusion, creating a culture that values and promotes DE&I within their organizations and products. These leaders are all using their expertise and innovating to create buzz across […]
